Buscador de Tesis y publicaciones académicas

Artículo 2024 Revisado por pares

Building a Lead Luxury Brand through Unique Marketing Position and Marketing Strategies: A Case Analysis of Louis Vuitton

Xiaoxiao Xiong · Kawai Yuen

Louis Vuitton’s success is attributed to its ability to adapt to evolving consumer preferences and leverage emerging technologies. This research examines the brand’s marketing strategies from 2000 to the present, focusing on celebrity endorsements, limited-edition products, and digital marketing. By effectively combini...

economics and business social sciences

• Dean & Francis Press
• DOI: 10.61173/pxtyed10

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Artículo 2024 Acceso abierto

Acquisition of Digital Marketing Skills and Perceived Employability of Marketing Education Students in Niger Delta University

OYADONGHA, Diseye J. · ZENETUBOR, Emeleakpo Pelle

Abstract The research investigated the acquisition of digital marketing skills and perceived employability of marketing education students in Niger Delta University. The study was guided by two research objectives, questions, and hypotheses. A descriptive survey research design was employed. The population comprised 12...

4. Education social sciences education

• Zenodo
• DOI: 10.5281/zenodo.13826386

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Tesis de licenciatura 2024

Digitaalisten markkinointityökalujen käyttöönotto ja hyödyntäminen pk-yrityksissä

Lähteinen, Joni

Digitalisaatio on muokannut merkittävästi ihmisten toimintaa, markkinointia ja sitä kautta pk-yritysten liiketoimintaympäristöä. Pysyäkseen kilpailukykyisenä tulee markkinointisuunnitelmaan sisällyttää perinteisen markkinoinnin lisäksi myös digitaalisen markkinoinnin toimenpiteitä. Tässä kandidaatintutkielmassa tutkita...

digitaalinen markkinointityökalu Information Systems Science teknologian omaksuminen economics and business

• Finland
• Finnish

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Tesis de maestría 2024

Desafios na implementação de estratégias de marketing digital por pequenas e médias empresas: um olhar sobre a TOP UP LDA

Gopalgy, Fáyad Cassamo

Esta pesquisa tem como objetivo analisar os desafios enfrentados pelas pequenas e médias empresas (PMEs) na implementação de estratégias de marketing digital, com foco na Top Up Lda. A motivação para este estudo surgiu a partir da observação da queda da visibilidade da marca Top Up Lda no mercado, especialmente após a...

PMEs Desafios economics and business social sciences

• Portugal
• Portuguese

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Artículo 2021 Revisado por pares 65 citas

The digital transformation of value co-creation: a scoping review towards an agenda for sport marketing research

Pascal Stegmann · Siegfried Nagel · Tim Ströbel

The number of studies dealing with digital innovation in sport marketing has increased rapidly in recent years. These studies address the global phenomenon of digital transformation and its impact ...

economics and business social sciences

• Informa UK Limited
• English
• DOI: 10.1080/16184742.2021.1976241

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Artículo 2023

Principles of digital marketing

Ilyina, V. V. · Pererva, P. G.

Іt is necessary to change the system of views on education and even the mentality; when implementing digital marketing, organizations must remember that the main value of the enterprise in the digital economy is the client, who becomes a key figure in the process of economic activity

social networks economics and business social sciences principles of formation

• Ukraine
• English

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Artículo 2025 Revisado por pares

Developing and Validating Instruments for Measuring System Economic Conventional, System Economic Islam, Marketing Digital and Perfection Gold Marketing

Md Shuhaimi Ismail · Razi Yaakob · Zamri Chik

The rapid development of information technology invites us to move forward quickly in line with the progress of the times. Business systems and concepts in the field of product marketing are now thriving beyond national and continental boundaries. The use of Digital Marketing Systems has torn apart traditional marketin...

• USBD TECH SDN BHD
• English
• DOI: 10.53272/icrrd.v6i2.5

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Tesis de maestría 2021 Acceso abierto

Propuesta de un plan de marketing estratégico para la empresa Siepa S.A.S

Rivera González, Julián Alejandro

El presente trabajo corresponde a la construcción de un plan de marketing para mejorar el posicionamiento de la empresa Siepa en mercado de servicios de ingeniería Eléctrica, el cual se desarrolló mediante la investigación literaria de fuentes académicas y encuestas en el sector real, Dofa, Pestel, análisis de competid...

Plan de mercadeo Market share social sciences Consumidores - Actitudes

• Maestría en Mercadeo Global - Virtual
• Colombia
• Spanish; Castilian

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Artículo 2024 Acceso abierto Revisado por pares

Strategi Pengoptimalan Kekuatan Media Sosial Instagram Dalam Usaha Bancreps

null Uswatun Hasanah · null Zakiyah Zahara · null Ira Nuriya Santi · null Juliana Kadang

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business g...

• Asosiasi Riset Ilmu Manajemen dan Bisnis Indo...
• DOI: 10.61132/nuansa.v2i1.708

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Artículo 2023 Revisado por pares 4 citas

Social Media Marketing Influencer: Literature Review on Promotional Strategies Using the Influence of Social Media Celebrities

null Nadia Angraini

Social media marketing influencer is one of the digital marketing promotion strategies that is known to be very effective in approaching consumers. This research is a literature review study that aims to discuss more deeply about social media marketing by using celebrity influencers as their online marketing communicat...

media and communications social sciences

• CV. Afdifal Maju Berkah
• DOI: 10.55227/ijerfa.v1i4.42

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