Buscador de Tesis y publicaciones académicas

Digital Marketing Return on Investment (ROI) and Financial Performance in Nigeria SMEs

Akisanmi, David Olanrewaju · Ajayi, Oluwatosin Peter · Oyewole, Jide Sunday · Abudu, Oluwagbenga Joseph · y 3 más

Notwithstanding the quick development of digital marketing technologies, Nigerian SMEs have nevertheless had difficulty optimizing their financial performance. It was unclear, therefore, how much the return on investment (ROI) of digital marketing affected the financial results of SMEs. Using a quantitative survey of 2...

Digital Marketing Implementation Effectiveness Analysis in Improving the Marketing Performance of Small and Medium Enterprises Managed by LINKS USU

Ikhsan Al Zuhri · Sukaria Sinulingga · Iskandarini .

Marketing performance is a measure of achievement and marketing process activity as a whole from a company. Marketing performance can also be seen as a concept that is used by a product by a company. There are many factors that affect the marketing performance, among them is digital marketing. This research is a descri...

The Bad-Faith Argument Behind the Use of Digital Marketing for Neurodiversity

Go Jefferies J

A Study on Scope and Implementation of Self-Employment and Small Scale Business Peoples Digital Marketing in Rural Tamil Nadu Areas

Autoría no especificada

This study investigates the scope and implementation of digital marketing in South Rural Tamil Nadu. The research explores the unique characteristics and challenges of rural markets and examines how digital marketing can be effectively utilized to address these issues. Key components analyzed include internet penetrati...

Determining a Digital Marketing Strategy Using a Combination of Analytical Network Process (ANP) and Profile Matching

Rifqi Hammad · Abdurrahman Abdurrahman · Iwan Kusmayadi · Djoko Suprayetno · y 2 más

Background: Many MSMEs in the city of Matram are experiencing diculties in determining the digital marketing strategy to use. This is due to the many digital marketing strategies that can be used and the many factors that serve as criteria for selection.Objective: Develop a decision support system using a combination o...

The Strategic Adoption of Artificial Intelligence in Organisations as a Driver of Digital Marketing Transformation

Gabriel CROITORU · Nicoleta Valentina FLOREA · Georgeta FERNANDEZ · Mihai Bogdan CROITORU

Abstract This study examines how strategic adoption of artificial intelligence (AI) contributes to digital marketing transformation and digital marketing performance. Building on the resource-based view and dynamic capabilities theory, the paper argues that AI creates marketing value when it is not used merely as an op...

Strengthening Knowledge and Skills of Micro Entrepreneurs through Digital Marketing Training

Lestari, Dwi · Palesangi, Muliadi · Yudianto, B Realino

Digital marketing has become an effective marketing strategy to reach a wider target market. Digital marketing is a powerful tool to help micro-entrepreneurs grow their businesses. By implementing the right digital marketing, micro-entrepreneurs can reach a wider range of consumers, increase brand awareness, increase s...

The Impact of Digital Marketing on Local Businesses

Yendra Yendra · Zakaria Zakaria · Ismail Noy

Purpose: This study investigates how digital marketing impacts local businesses, focusing on its role in enhancing customer engagement, sales performance, and brand building. It aims to address the challenges local businesses face in adopting digital marketing tools and strategies to achieve sustainable growth and comp...

The Role of Co-Marketing on the Digital Fashion Integration in Smart Product by Mediation of Cross-Cultural Marketing in Ethiopia

Tafese Niguse · Shashi Kant · Kenesa Kebede · Zerihun Kinde Alemu

Abstract This study examines the co-marketing dynamics, cross-cultural marketing, and fashion digital integration with regard to their significance in the contribution to enhanced marketing influence in the fashion industry. Using regression analysis, the study shows that cross-cultural marketing and fashion digital in...

DIGITAL Marketing Strategies Deployed by Small Businesses Companies in Uzbekistan

Maripova, S. (Shaxlo)

Digital marketing has become a key factor that determines the competitiveness and growth of small enterprises across the world. Within Uzbekistan, the phenomenal adoption of digital technologies, the growth of internet penetration, and the growing popularity social media platforms, have fueled a revolutionary change in...