Buscador de Tesis y publicaciones académicas

Social Media Marketing Influencer: Literature Review on Promotional Strategies Using the Influence of Social Media Celebrities

null Nadia Angraini

Social media marketing influencer is one of the digital marketing promotion strategies that is known to be very effective in approaching consumers. This research is a literature review study that aims to discuss more deeply about social media marketing by using celebrity influencers as their online marketing communicat...

The Effectiveness of Augmented Reality in Digital Marketing Campaigns

Dr. Qaisar Abbas

This research article explores the effectiveness of Augmented Reality (AR) in digital marketing campaigns, examining its impact on consumer engagement, personalization of marketing experiences, and the technological advancements that have facilitated its integration into marketing strategies. The study highlights the e...

Marketing digital como oportunidad de crecimiento de las fan page en las redes sociales

Torres Guaño, Daniel Duqueny

RESUMEN El presente artículo da a conocer la implementación de plan de marketing digital para la fan page “Promociones Cañar Stock” de la ciudad de Cañar-Ecuador, donde participaron los seguidores de la página. Los objetivos planteados en el presente estudio fueron: a) Analizar la situación externa e interna competitiv...

Analisis Trik dan Teknik Marketing Generasi Z dalam Mempromosikan Produk Somethinc di Instagram

Rahmi Putriana · Syukur Kholil

As the digital world develops rapidly, marketing dynamics also change, requiring constant strategy adaptation on the part of marketers. The emergence of Generation Z as a new economic force in the digital marketing era is one of the most significant developments in the last ten years. So, on this occasion the researche...

Smart Marketing, A Growing Economy: an Analysis of The Role of Marketing Innovation in the 4.0 era

Alexander Sampeliling · Abdul Rauf · Doddy Adhimursandi

In the era of Industry 4.0, marketing innovation has become a crucial factor for business sustainability and economic acceleration, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the role of marketing innovation in driving business growth and contributing to economic development...

Strategi Pemasaran Produk Tempe Melalui Digital Marketing

Via Nabila Rahmanda

Tempe is a food that is very easy for us to find, both raw and tempeh which has been processed into various forms, such as fried foods, chips and so on. Tempe can be said to be one of the foods that is loved by all people, apart from being affordable, tempeh also has quite high vegetable protein, fat, carbohydrates, en...

Digital Transformation in Sales and Marketing Management

Tarnveer Singh

Impact of Digital Marketing Strategies on Business Performance in the Digital Era

Brigita Lewar

"How Digital Marketing Is Helping Hyderabad Businesses Grow Faster in 2026"

Sanbrains Seo

"In today\u2019s competitive online world, businesses are no longer relying only on traditional advertising methods. Customers now search online before making purchasing decisions, which makes digital visibility more important than ever. Whether it is a startup, retail store, educational institution, healthcare brand,...

Establishment and development of the marketing management concept in modern conditions: European experience

T.P. Ostapchuk · K.O. Buzhymska

The article examines the process of formation and development of the concept of marketing management in modern conditions, taking into account the European experience. The implementation of marketing management at enterprises is presented in the context of the development of modern client-oriented tools, which allows t...