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null Etty Zuliawati · null Muhammad Iqbal Al Habsy · null Shellometha Chinthya H · null Azwa Aisa Fatqi
The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still convention...
Sherry Novalia Fujiasti · Ira Siti Sarah · Sopi Sopianti
The research investigates the impact of digital marketing training on the entrepreneurial intention through the mediating role of self-efficacy among Generation Z (19 – 24 years old) in West Java. The aims of study to analyze how digital marketing training directly and indirectly through self-efficacy to influence entr...
This study aims to determine the effect of digital marketing and brand trust on online purcasing decisions among Ifive Perfume customers. The underlying problem is the importance of effective human resource management through fair digital marketing and a transparent, merit-based promotion system to improve online purca...
Abstract Digital marketing is an essential part of today's business strategies, providing organizations the ability to promote their products and services on digital platforms. Digital marketing has seen a tremendous surge in the reach and impact it has in India thanks to the proliferation of smartphones, low-cost inte...
The COVID-19 pandemic caused significant changes in many aspects especially towards small medium entrepreneurs (SMEs) as many of SMEs need to shut down their business due to movement control order (MCO) conducted by Malaysia government as SMEs cannot reach their customers. Previous studies show that having an effective...
Economics and EconometricsDigital marketingSocial SciencesInfectious disease (medical specialty)
This study examines how CapCom, a company in the Japanese video game industry, increased its sales through digital content marketing. Japan is one of the countries that has strength in the global economy in various aspects of the economy, one of which is the video game industry. The video game industry in Japan has gon...
Video Gameeconomics and businesssocial sciencesValue Added Service
O planeamento estratégico de marketing digital é um processo estruturado, adaptável, contínuo e fundamental para qualquer marca. Desde a análise interna e externa até à definição de objetivos estratégicos, se bem estruturado, pode resultar em táticas e ações que, após a sua aplicação, resultam na concretização dos obje...
Objetivos estratégicosNotoriedade de marcaPlaneamento estratégicoBranding
The aim of this service activity is to provide solutions to the problems faced by Micro, Small and Medium Enterprises (MSMEs) related to digitalization of marketing and bookkeeping. The method used in this service is digital marketing and bookkeeping training and assistance. The development of the Vespa Workshop MSME b...
This research examines the factors influencing the success of e-commerce, focusing on Digital Marketing and Product Diversity as independent variables. The study takes place at RADATIME, an e-commerce store in Medan that specializes in selling watches. Digital Marketing and Product Diversity were chosen due to their si...
M M Mofiz Uddin · Sunil Kumar Saha · Manali Chowdhury
The rapid integration of artificial intelligence (AI) into digital ecosystems has significantly reshaped how firms understand and engage consumers. This study investigates the impact of AI-driven consumer insights on digital marketing effectiveness in the Indian context, with a particular focus on the mediating roles o...
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