Buscador de Tesis y publicaciones académicas

PELATIHAN DIGITAL MARKETING PADA BUMDES PARAMAYASA DALAM MENGHADAPI PERUBAHAN PERILAKU KONSUMEN

Rahayu, Budi · Basuki, Teguh · Susilo, Untung · Septyaningtyas, Dinar Rika · y 1 más

Digital Marketing berdampak pada terjadinya perubahan pola konsumsi masyarakat khususnya untuk konsumsi produk- produk dari yang biasanya berbelanja offline di toko, gerai, supermarket atau mall sebagian konsumen beralih ke belanja online. Merespon fenomena tersebut, pebisnis perlu segera beradaptasi dengan perkembanga...

EXPLORING THE IMPACT OF DIGITAL MARKETING ON CUSTOMER BEHAVIOR: A QUANTITATIVE STUDY FOR ONLINE RETAILERS

Jeziel Charlote M. Belen

This quantitative research investigates the transformative influence of digital marketing on customer behavior within the context of online retail. In a time where consumer interactions are heavily reliant on the digital landscape, it is critical for businesses to comprehend the intricacies of this relationship in orde...

Sosialisasi Pentingnya Digital Marketing Sebagai Salah Satu Strategi dalam Mengembangkan Usaha Mikro Kecil dan Menengah (UMKM) di Kelurahan Turi Kota Blitar

null Gideon Setyo Budiwitjaksono · null Amalia Rizky Chairinnisa · null Dina Indah Nurcahyani · null Diva Delia Rossa Nicolas · y 1 más

: The digital era gave rise to new habits for MSMEs. It’s by using digital technology for business development. This community service activities through socialization aim to increase knowledge and skills in implementing digital marketing to develop the potential of MSMEs in Turi. This research method was carried out o...

PERAN MAHASISWA KKN-T DALAM MENGEDUKASI DIGITAL MARKETING UNTUK PENGUSAHA DESA LEMBAK

Pikal, Aliyas · Adinda, Pramaesty · Monia, Angel Serra · Olivia, Okta · y 3 más

Pengabdian ini bertujuan untuk mengeksplorasi peran mahasiswa Kuliah Kerja Nyata Tematik (KKN-T) dalam mengedukasi pengusaha di Desa Lembak mengenai digital marketing. Pentingnya topik ini terletak pada kebutuhan pengusaha desa untuk meningkatkan visibilitas dan daya saing produk mereka di pasar yang semakin terhubung...

Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B Companies

Andreas Zehetner · Christopher Korntner-Kanitz

Survey Study on the Role of Digital Marketing in Brand Building in Indian Startups

Yashawanth Kumar R M -

This study explores the transformative role of digital marketing in brand building for Indian startups, addressing the long-term implications of these strategies on brand equity and customer loyalty. Leveraging data collected through a structured survey of 100 startups in Bengaluru, Mumbai, and Delhi, the research empl...

Artificial intelligence and digital marketing on online purchase intention mediating customer experience study on al washliyah university labuhanbatu students

Levianti, Rina Asriani

This research aims to analyze the influence of artificial intelligence and digital marketing on online purchase intention, with customer experience as a mediating factor among students at Al Washliyah University, Labuhanbatu, North Sumatra. This quantitative descriptive study targets a population comprising all student...

THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY, AND PRICE ON THE DECISIONS TO PURCHASE AT NIM SHOP AND ITS IMPACT ON THE SATISFACTION OF CUSTOMER

Farreza Farreza · Wahyuningsih Wahyuningsih · Asngadi Asngadi

This research aims to determine the influence of Digital Marketing, Product Quality, and Price on Purchasing Decisions with Consumer Satisfaction as an Intervening Variable. The population was the people of Palu who shop at Nim Shop. Type of the research was explanatory research using a quantitative approach with a tot...

Assessing the significance of digital marketing and financial technologies on business performance

Vundela Swathi · Priyadarshai Singh · Krishna Mohan Durbha · K. Kaavya · y 2 más

With the increasing pace of changes in today's business world, firms are also confronted with real challenges, especially in times of economic uncertainty. The usage of the digital marketing and financial technologies (FinTech) has been perceived as a future solution in enhancing business performance. Though, much rese...

PENGARUH DESAIN PRODUK DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS ZYBA BATIK TUBAN)

null Luwes Safitri · null Henny Sri Astuty

Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis pengaruh desain produk serta digital marketing terhadap keputusan pembelian di Zyba Batik Tuban. Metodologi yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linear berganda. Jumlah sampel yang terlibat dalam penelitian ini sebanyak 55 re...