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This paper investigates the advanced integration of Artificial Intelligence (AI) technologies into digital marketing practices, emphasizing their impact on customer engagement and return on investment (ROI). It analyzes the strategic deployment of AI tools—such as machine learning, natural language processing, computer...
customer engagementEconomics and Businesssocial sciencesdigital marketing
This paper outlines various factors that determine consumer choice of over-the-counter drugs, focused mainly on digital marketing and social group influence. The research work is based on quantifying the relationship between different factors and consumer decision processes. These results also suggest a fair relationsh...
The sustainability of the business sector is strongly supported by Micro, Small, and Medium Enterprises (MSMEs). As information technology continues to evolve, marketing communication strategies are increasingly needed to enhance brand strength amid digital competition. Integrated Marketing Communication (IMC) is one a...
El Shaddai Sandhy Pustap · Saling Saling · Yenie Eva Damayanti
The rapid advancement of digital technologies has reshaped marketing dynamics, prompting businesses to adopt innovative strategies to foster customer loyalty in the increasingly competitive e-commerce environment. Traditional marketing paradigms are being replaced by personalized, data-driven, and omnichannel approache...
In the MSME industry, one form of effort to help small businesses is in the form of encouragement so that MSME actors can immediately become adaptive to the changes that are occurring. Various forms of workshops have been carried out by the service team in Leuwimunding Majalengka village so that digital transformation...
economics and businesssocial sciences12. Responsible consumption
Abstract: This study examines the impact of digital marketing on consumer preferences for renting excavators in Pune, India. The research highlights how digital marketing initiatives, including social media promotions, search engine advertising, online marketplaces, company websites, and sponsored content, influence cu...
Novi Anggraeni · Tussi Sulistyowati · Nur Elfi Husda
This research utilizes a qualitative descriptive methodology, employing the SOSTAC model to analyze Art Music Today (AMT). The study follows six structured steps, starting with a SWOT-based Situation Analysis highlighting AMT's strengths as a unique Yogyakarta entity. Strategic objectives are set using the 5s Framework...
Rut Onike Lubis · Dani Natalia Silaban · Andri Lamhot Sitorus · Nalom Siagian · y 1 más
Abstract This study aims to analyze the influence of destination image integration, quality service, and digital marketing on tourist loyalty in Samosir, with brand perception as a mediating variable. Samosir, as a leading destination with the beauty of Lake Toba and cultural treasures such as ulos weaving, faces vario...
Hari Mega Muhtar · Adang Djatnika Effendi · Leni Burhan
This journal article discusses the analysis of digital marketing strategies on product sales of PT Ousean Group. This study was conducted by using the method of observation and documentation. The source of the data comes from the results of observations and company documentation obtained online. This type of data is in...
Ulfa Mahera · Desy Khairah · Husnul Qhaimah · Mutia Rahmi · y 2 más
This study aims to examine the role of digital marketing strategy and service quality in enhancing the brand image of PT Asna Media Internasional (asnapost.com). Digital marketing is assessed through indicators such as accessibility, interactivity, entertainment, credibility, irritation, and informativeness. Service qu...
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