Buscador de Tesis y publicaciones académicas

Marketing communications in the construction industry as a factor in increasing the competitiveness of development companies

Iryna Kononova · Anton Baranov · Marina Marharian

The article analyzes the role of marketing communications for Ukrainian real estate development companies in securing a competitive advantage amid military challenges, post-war recovery, and the digital transformation of the construction sector. It is substantiated that digital tools integration, personalization, conte...

Digital Transformation and Changing Marketing Dynamics in the World

Funda Kara

With the development of technology, the changes experienced in consumers’ expectations have directed especially marketing world to new searches. Starting to take place in the literature and featuring the digital marketing because of that the traditional marketing approach for companies is not able to adequately meet th...

Responding to Customer’s Decision-making Intention in Pandemic Scenario: Indicators for Choosing the Right Marketing Automation Platform

Yu-Ting Huang

The Covid-19 pandemic has impacted the marketing activities of companies in various industries and has had a dramatic impact on the global economy. Digital technologies played a vital role during the lockdown as they facilitated communication between organizations and customers. Channels for reaching customers and mark...

ANALISIS TIME AND MOTION: EFISIENSI BEBAN KERJA DIRECT MARKETING DI ERA DISRUPSI DIGITAL

Rahmat Tri Yuli Yanto · Imam Kambali · Asaretkha Adjane Annisawati

The purpose of this research is to determine the sequence of Direct Marketing work processes before and after the Fourth Industrial Revolution. The Time and Motion Study method is used to assess the burden of Direct Marketing officers in all aspects of their duties in the Digital Disruption Era. This study's data was g...

Pengaruh Digital Marketing, Influencer Marketing, dan Brand Image terhadap Keputusan Pembelian Make Over

Fitriyah, Yeni · Hariasih, Misti · Kusuma, Kumara Adji

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, influencer marketing, dan brand image terhadap keputusan pembelian produk Make Over dengan pendekatan kuantitatif melalui survei terhadap 100 responden pengguna Make Over di Sidoarjo. Data dikumpulkan menggunakan skala Likert dan dianalisis menggunak...

Analyzing The Impact Of Reward And Punishment Strategies, Internal Public Relations, And Digital Marketing On Company Profitability

null Sri Utami Nurhasanah · null Sarah Fitriyani

This study aims to investigate the influence of reward & punishment strategies, internal public relations, and digital marketing on company profitability. Employing a qualitative research design, the study utilizes purposive sampling to select participants from various industries, aiming for diverse perspectives. Data...

The Impact of Digital Transformation on the Marketing Function: A Literature Review

Hayat ATTOCHE

Today's businesses are evolving in a highly digitized environment marked by the lightning-fast development of digital technologies. It is at this level that companies are becoming aware of the need to reinvent themselves and adapt to this new situation by undertaking a process of profound transformation across all orga...

Plano de marketing digital para o site de trocas trocaki

Reinaldin, Frederico Felipe

Resumo : Este trabalho tem como objetivo propor um plano de marketing digital para o Trocaki, uma rede de trocas online. O projeto pode ser dividido em quatro grandes partes: o embasamento teórico relacionando marketing digital e internet, a análise de mercado, concorrência e público alvo da empresa, o planejamento das...

Предпосылки возникновения digital marketing

Autoría no especificada

Pengaruh Search Engine Optimization,Social Media Marketing,Content Marketing dan Iklan Influencer Terhadap Minat Beli Konsumen Produk UMKM Melalui Media Digital

Aditya Burhan · Jonathan Lucky Setiawan

Penelitian ini bertujuan untuk menganalisis pengaruh Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing (CM), dan iklan influencer terhadap minat beli konsumen terhadap produk UMKM melalui media digital. Pendekatan kuantitatif yang digunakan dalam penelitian ini adalah metode survei denga...