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Este projeto tem como objetivo avaliar a indústria cultural criativa, utilizando-se do Design e Social Media Marketing para dar um contributo quer a nível académico quer a nível empresarial. É relevante a nível académico por apresentar inovação ao relacionar as áreas de Marketing digital, o Design e a indústria criativ...
Indústria cultural e criativaeconomics and businesssocial sciencesDesign thinking
The development of the digital economy has propelled the publishing industry into a phase of profound transformation, leading to a restructuring of the logic system and value framework of publishing marketing. The convergence of data technology, intelligent algorithms, and social media has shifted publishing marketing...
Instagram has evolved into one of the key platforms in digital marketing to build brands and reach a wider audience today. The use of visually appealing content strategies and optimizing the use of hashtags are common Instagram marketing trends. The Instagram account @kulineryogya is one of the active Instagram account...
Developing technologies contributes to the digitalizing of customer-company relationships and changes of marketing principals in various directions. Digital technologies of marketing ultimately changed the individual methods of encouragement towards increasing manufactured products, price boost for additional income, s...
This research is a literature review aimed at describing the impact of the transformation from traditional marketing to E-Marketing, with a focus on the use of digital technology on business marketing competitiveness. Through the method of literature review, this research collected and analyzed various sources of liter...
In the digital era, Micro, Small, and Medium Enterprises (MSMEs) in Aceh-Biruen face challenges in developing effective marketing strategies. This study aims to analyze the potential of marketing transformation through the utilization of artificial intelligence (AI) as an innovative approach to enhance MSMEs' performan...
A Rajasekaran · Misha V · Kavitha K S · Aarcha S S
The rapid evolution of digital technologies has reshaped tourism marketing, with Artificial Intelligence (AI) emerging as a core driver of change. This paper presents a systematic review of AI-enabled tourism marketing strategies and examines their behavioural impact on consumer decision-making. Findings indicate that...
Social media has become a very important tool in the business world, especially in marketing activities. One strategy that is often used is Social Media Marketing, which aims to introduce products or services, provide and share information, and increase sales at a relatively low cost. With these benefits, this study ai...
null Fifi Aidillia Ruhillah · null M. Zaki Mubarok Wafiyullah · null Ahmad Zainal Abidin · null Dina Nas’atul Hidayah · y 3 más
In the increasingly evolving digital era, digital marketing is an important element for businesses to build brand awareness, increase sales, and expand market reach. By using various online platforms such as social media, search engines, email, and websites, companies can reach consumers directly, provide relevant cont...
Growing concerns about environmental sustainability in tourism destinations have highlighted the need to understand factors that encourage tourists to engage in environmentally responsible behavior. The purpose of this study is to examine the influence of participatory digital green marketing on tourists’ pro-environme...
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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