Buscador de Tesis y publicaciones académicas

Does The Digital Marketing Capability of Indonesian Banks Align with Digital Leadership and Technology Capabilities on Company Performance?

Banon Amelda · Firdaus Alamsjah · Elidjen Elidjen

Digital transformation is more than just providing online and mobile banking services. The banking and finance industry needs to innovate by combining digital technology with customer interactions. In this case, these new technology findings should make it easier and more convenient for users to access banking services...

Understanding Digital Marketing

Ayomide Oyeyinka

Consumer Data Without Compromise: Integrating Differential Privacy and GANs for Privacy-Preserving Digital Marketing

Zhuo Chen

In the rapidly evolving digital marketing landscape, the utilization of consumer data is essential for efficient targeting and personalization of marketing practices. However, the growing concerns regarding user privacy and stringent data protection regulations have created challenges in accessing and using consumer da...

THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION ON DIGITAL MARKETING AND SUSTAINABLE COMPETITIVE ADVANTAGE

Karina Utami Anastuti · Khoiriyah Trianti

This research aims to determine the influence of entrepreneurial orientation on digital marketing and sustainable competitive advantage. The sample used in this research was 314 restaurants in Malang City with a stratified random sampling technique and the method used was proportionate random sampling. This research us...

Strategi Branding Dan Digital Marketing Pada UMKM Untuk Membangun Identitas Brand Di Desa Nglebak

null Ayu Oktavianingrum · null Dwi Nur Hidayati · null Ertien Rining Nawangsari

The development of the times and technology demands that many people be able to balance in the realm of work, such as UMKM. In its development, it is required to introduce and market its products more easily and modernly. This is what gave rise to the term "Digital Marketing", product marketing that utilizes the intern...

Digital Marketing and the use of social media as a relevant factor in the way of marketing of any company

José Pablo Oliveros-Coello

This research is a review of the literature on the use of Digital Marketing as a commercialization tool, derived from the accelerated evolution of technological advances that have occurred in the recent years. The purpose of the article is to analyze Digital Marketing and specifically the use of social networks as an i...

Penjualan Venue Melalui Pemasaran Digital Bagi Segmen Korporasi Pada Hotel Novotel Grand Shayla Di Makassar

Muh. Annas Budianto · Ahmad Ab. · Islahuddin Islahuddin · Hamsu Hanafi

This research was conducted at the Novotel Grand Shayla Hotel in Makassar, with the aim of identifying and analyzing the experiences of marketing staff in marketing venues through digital media, as well as analyzing the extent to which the optimization of these strategies is able to effectively reach the corporate segm...

Implementasi Digital Marketing, Branding dan Labeling UMKM AR-ARDHO di Kota Cilegon

Dien Sefty Framita · Dian Maulita · Lulu Nailufaroh · Neneng Sri Suprihatin · y 3 más

This community service aims to increase the productivity of the “AR-ARDHO” cotton candy business located in Kotabumi Village, Cilegon City, Banten through packaging innovation and the implementation of digital marketing, branding and labeling. The community service activities carried out were motivated by the problems...

Inbound Marketing: Guia Prático para Dominar Ferramentas e Estratégias

Autoría no especificada

Este livro pretende ser um recurso essencial para profissionais de marketing e empresários que desejam aprofundar os seus conhecimentos e habilidades no mundo do marketing digital. Oferece uma visão teórico-prática sobre as técnicas e ferramentas que definem o inbound marketing, que é uma metodologia para atrair client...

Strategi Omnichannel dalam Mengelola Saluran Pemasaran Terintegrasi untuk Meningkatkan Pengalaman Pelanggan di Era Digital

null Riska Perwita Sari · null Ferdi Saviola · null Hilyah Farah Firdaus

The rapid growth of digital commerce has encouraged companies to integrate digital and physical marketing channels to create seamless and consistent customer experiences. This study aims to analyze the role of integrated marketing channels through omnichannel strategies, the utilization of Artificial intelligence (AI),...