Buscador de Tesis y publicaciones académicas

Pengaruh Kualitas Produk, Fear Of Missing Out (Fomo), Social Influence, Digital Marketing, Event Marketing Terhadap Keputusan Pembelian Jersey Sepak Bola Tim Nasional Indonesia (ERSPO)

null Ivan Maulana · null Endika Perdana

This study examines the causal relationships between product quality, fear of missing out (FOMO), social influence, digital marketing, and event marketing on purchasing decisions for the Indonesian National Team jersey produced by Erspo. Employing a quantitative explanatory design, data were collected from 238 responde...

Potentials of Digital Application and Students' Skills Development in e-Marketing from Business Education Programme of Federal University Otuoke, Bayelsa State

ONNIYE, Beke-ere Tracy · ORDU, Pac

Abstract This study explores the role of digital applications in enhancing skill development in Business Education programmes, with a focus on e-marketing at the Federal University Otuoke, Bayelsa State. Globalization and the rise of Information and Communication Technology (ICT) have significantly impacted the workfor...

Workshop Pengembangan Life Skill Belajar Digital Marketing Menuju Wirausaha Mandiri

M. Risal

Workshop Pengembangan Life Skill Belajar Digital Marketing Menuju Wirausaha Mandiri diselenggarakan untuk meningkatkan kompetensi mahasiswa S1 Manajemen Fakultas Ekonomi, Bisnis, dan Politik Universitas Muhammadiyah Kalimantan Timur dalam bidang pemasaran digital. Tujuan dari kegiatan ini adalah membangun kemampuan tek...

Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms

Yudiyanto Joko Purnomo

In this digital era, technological developments have significantly changed the business paradigm, especially in the e-commerce industry. E-commerce platforms have become one of the main media for many companies to sell their products and services online. However, the increasing number of competitors on e-commerce platf...

Consumer Preferences for Physical and Digital Marketing of Pomegranates in Tier I and II Cities in Maharashtra

Ms. Dhanashri D. Landge

This research article, based on a comprehensive literature review and a pilot survey of 48 respondents from tier I and II cities in Maharashtra, examines consumer preferences for physical and digital marketing channels when purchasing pomegranates. The marketing landscape for pomegranates in Maharashtra is undergoing s...

Ο τρόπος με τον οποίο τα διαφορετικά κανάλια του digital marketing επηρεάζουν την επιλογή του καταναλωτή στον τουρισμό

Autoría no especificada

Στην παρούσα εργασία θα αναλυθούν οι τρόποι με τους οποίους τα διάφορα κανάλια ψηφιακού μάρκετινγκ επηρεάζουν τη συμπεριφορά των καταναλωτών στον τουρισμό στη μετά-COVID εποχή. Η εργασία ξεκινάει με μια σύντομη επισκόπηση του ψηφιακού μάρκετινγκ και του ρόλου του στην τουριστική βιομηχανία και αναλύοντας την έννοια της...

The Role of Digital Marketing in the Performance of Small and Medium-Sized Enterprises in Imo State, Nigeria

Obiageri Felicitas Onwuegbule · Chuks Evans Odunna · Uchechukwu Christogonus Egwenike · Chinonye Emmanuel Akalazu

This study examined the role of digital marketing in the performance of small- and medium-scale enterprises in Imo State. Guided by four key objectives, the study explored the impact of social media marketing on brand visibility, the influence of search engine optimization (SEO) on market expansion, the implications of...

Analisis Strategi Pemasaran Online Dalam Era Digital

Aidatul Fauziah, Anggi Anggraini, Elsa Elitia Hasibuan, Suwandi

Online marketing strategy in the digital era, with a focus on reviewing concepts and implementation. Technological developments and changes in consumer behavior have changed the marketing landscape significantly. In this article, we discuss various online marketing strategies that have been implemented by various busin...

Research on the Social Media Marketing Strategy Improvement of Unitel in Angola in the Digital Marketing Era

Zeferson Isaias Caita Nolato · Lei Zhang

Brand Relationship Quality Through Social Media Marketing, Digital Content Marketing, and Emotional Customer Engagement

Hamed Sobouti · Mohammad Reza Karimi Alavijeh