Buscador de Tesis y publicaciones académicas

Sharia Digital Marketing as an Effort to Increase the Income of MSMEs in North Lombok Regency

Rezky Chikal Pratama · Zaenafi Ariani · Ahadiah Agustina

Marketing through digital media has become a common step for MSME actors. This makes it easier for them to reach consumers, especially in the modern era when consumers can easily find the products they want. Digital marketing strategy is the key to improving and developing MSME businesses in a better direction in the f...

Digital Marketing Vokafe dalam Membangun Brand Awareness dan Minat Beli Mahasiswa di Sekolah Vokasi IPB

Hervina Afrianti Rahayu · Aceng Hidayat

Brand awareness is the initial stage before the emergence of purchasing interest. Digital marketing plays a role in building brand awareness. This study aims to analyze Vokafe's digital marketing strategy in building brand awareness and purchasing interest among students at the IPB Vocational School. This study uses a...

Human Resource Optimization in Digital Marketing: Synergy of Technology and Creativity

null Kustiyono Kustiyono · null Abdul Aziz

Optimizing human resources (HR) in digital marketing through the synergy between creativity and technology is an important strategy to create effective and innovative marketing campaigns in the digital era. Creativity plays a crucial role in producing engaging and relevant content, which is able to build an emotional c...

The technological revolution and the benefits of digital marketing supported by dental ethics: integrative literature review

Camargos, Bruna Stéfany de Freitas · Alves, Maria Clara de Oliveira · Carvalho, Thiago de Amorim · Machado, Fabrício Campos

Es posible utilizar los medios digitales tanto para atraer como para retener a los pacientes, utilizando esta herramienta para difundir conocimientos, servicios y facilitar la comunicación entre los clientes potenciales y la clínica. Así, es fundamental que el cirujano dentista conozca los conceptos éticos, presentes e...

DIGITAL MARKETING EFFORTS IN INCREASING SALES RESULTS OF PRISONERS' WORK ACTIVITIES AT CIPINANG CLASS 1 PRISON

Denny Nazaria Rifani · Ronaldo Christian

This study discusses Digital Marketing's efforts in increasing the sales results of inmates' work activities at the Cipinang Class I Correctional Institution, in the implementation of independence activities at the Penitentiary which focuses on work activities, of course, training and good and correct strategies are ne...

Strategi Pemasaran Produk UMKM melalui Digital Marketing Pada Keripik Pisang Banna-Qu

Ramadhani, Muhammad Fajar

Marketing strategy is a process that can lead an organization/company to a large market opportunity to increase sales and achieve the desired profit. Marketing strategy is also an important tool so that companies can win the competition. Business actors often think that competitors are only a threat, but actually compe...

Empowerment of SMEs Through Marketing Optimization and Legality Based on the Tourism Potential of the Tandung Andung Reservoir in Lendang Are Village, Central Lombok

null Supratman · null Afrida Nur Chasanah · null Ridho Rafqi Ilhamalimy · null Sari Kartikaningrum · y 1 más

Lendang Are Village, located in Kopang Sub-district, Central Lombok Regency, has significant economic potential supported by the micro, small and medium enterprise (MSME) sector and the beauty of Tandung Andung Reservoir tourism. However, MSME players' understanding of digital marketing and business legality is still m...

Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses

Shaoling (Katee) Zhang · Lisa L. Scribner

The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that...

ENGAGING CONSUMERS IN THE DIGITAL AGE: THE ROLE OF ADVERTISING INTERACTION TYPES IN SOCIAL MEDIA MARKETING EFFECTIVENESS

Zhang Fengjie · Zhang Jing

Digital Marketing Communications and Technologies

Eric C. Schwarz · Kyle J. Brannigan · Kevin P. Cattani · Jason D. Hunter