Buscador de Tesis y publicaciones académicas

Consumer awareness of digital media marketing in india

Yashoda R · Dr Sunitha R

The Industrial Revolution and the development in the International Trade and Commerce, Communication and Information Technology have led to the vast expansion of business and trade. As a result, variety of consumer goods have appeared in the market to cater to the needs of the consumers and a host of services have been...

Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System

Larysa V. Kuchechuk · Vladislav Yu. Moiseyenko

Due to the rapid development of technology and the availability of the Internet, many companies, including Booking.com, are actively using digital channels to market and sell their services. The aim of the article is to analyze the digital marketing activities of the Booking.com company. To achieve the goal of the stud...

Use of Digital Marketing in the Efficiency and Transparency of Managing Da'wah Funds at Masjid Akbar Surabaya

Ruba i Ruba i

This study aims to examine the utilization of digital marketing in improving efficiency and transparency in the management of da’wah funds at Masjid Akbar Surabaya. The research employed a qualitative case study approach by collecting data through in-depth interviews with mosque administrators, active donors, and congr...

Local Wisdom-Based Digital Marketing Strategy in Brambang Gareng Slawe MSMEs

Toto Heru Dwihandoko

This study examines the implementation of local wisdom-based digital marketing strategies by Brambang Gareng Slawe MSMEs in adapting to the demands of the digital market. Rooted in a qualitative case study approach, the research was conducted in Slawe Village, Mojokerto Regency, East Java, with seven purposively select...

Digital entrepreneurship: A digital marketing strategy with e-commerce and dropshipping

Juan Gabriel Pires Boente · José Mauro Baptista Bianchi · Alfredo Nazareno Pereira Boente · Renata Miranda Pires Boente

This academic work developed an applied study focused on the relationship between Digital Entrepreneurship, Digital Marketing, E-Business, E-Commerce, and the Dropshipping model as an innovative strategy for online business development. The research adopts a qualitative and experimental approach, grounded in a comprehe...

Peningkatan Pengetahuan Pemasaran UMKM melalui Pelatihan Perbaikan Kemasan dan Penjualan di Marketplace di Desa Cibadak, Kecamatan Ciampea, Bogor

Jono Mintarto Munandar · Hardiana Widyastuti · Nisa Zahra · Nesti Handayani

Micro, Small, and Medium Enterprises (MSMEs) are one of the drivers of the national economy, which, in its journey, has faced various challenges, one of which is related to marketing. Formulating the right marketing strategy is a crucial factor in being able to face challenges and help increase sales of MSME products,...

Literature Review: KOL Marketing sebagai Strategi Pemasaran Digital di Era Sosial 5.0

Nita Ilmiyatul Lailiyah · Nur Hidayatul Istiqomah

The Social Era 5.0 presents significant changes in the marketing strategies used by companies in interacting with consumers. In this era, the role of Key Opinion Leaders (KOL) is becoming increasingly important in influencing consumer behavior and achieving company marketing objectives. Companies should focus on using...

Exploring the Digital Marketing Strategies that Drive Business Performance: A Focus on Technological Capabilities as a Mediator

Gaurav Kumar Bisen · Sana Ashraf · Priya Yadav · Vipin Vihari Ram Tripathi

Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay

Autoría no especificada

Evolving marketing strategies for Swiss SMEs in the ICT sector: a marketing strategy canvas in support of digital transformation

Mona A. Meyer · Marc K. Peter