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The world is shifting from analog to digital and marketing is no exception. As technology development is increasing, the use of digital marketing, social media marketing, search engine marketing is also increasing. Internet users are increasing rapidly and digital marketing has profited the most because it mainly depen...
The rapid advancement in digital technologies has transformed the landscape of marketing, leading to the widespread adoption of digital marketing strategies by network marketing companies. This research paper examines the positive impacts of digital marketing strategies on consumer psychology and sales performance with...
Purpose: This study provides understanding the digital marketing by reviewing Existing literature we can understand the evolution of digital marketing and its current trend helps to identify gaps in the current research by examining what has been studied and establish synthesize existing knowledge bringing together fin...
The digital marketing communication strategy for Sesek woven fabric on a digital platform with a marketing approach based on the Mix's 8P marketing model in Sade Village, Sasak tribe, Lombok was designed as an effort to increase the digital marketing needed by village girls. This research aims to identify and analyze t...
economics and businesssocial sciences11. Sustainability
This research article examines the significance of digital marketing for consumers and marketers alike. This articleintroducesdigital marketing, discusses its various channels, distinguishes between traditional and digital marketing, and discusses itsbenefits,drawbacks, and significance in today’s world. Marketing, lik...
The subject of this paper is the application of digital marketing tools, including SEO, content marketing, email marketing, social media, influencer marketing, and viral marketing, within the specific context of the agricultural sector. The topic was chosen with the aim of explaining the potential of digital marketing...
SEOcontent marketingsocial mediaeconomics and business
This research examines the influence of artificial intelligence (AI) bots on digital marketing, concentrating on content creation, poster creation, and competitor content analysis. The main goal was to determine how these AI-driven variables affected Japanese digital marketing managers’ tactics. A cross-sectional study...
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mostly on the Internet, but also including mobile phones, display advertising and any other digital terms. Digital marketing is basically applying all marketing techniques to digital channels. Different sources c...
Public enterprises and small and medium enterprises (SMEs) have similar goals in the eyes of the state. SMEs that get government or public bodies funding can make it a public enterprise. These enterprises in Indonesia face challenges due to limited resources, low market reach, and low marketing expertise. They must lev...
economics and businesssocial sciences8. Economic growth
Bengkulu is a potential area in the capture marine fisheries business, the average yield of capture fisheries in Bengkulu City reaches 83338 tons. The potential for abundant results has a positive impact, namely many MSMEs have sprung up to utilize sea catches, one of which is a fish milling business in Bengkulu City....
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