Buscador de Tesis y publicaciones académicas

Post-Covid-19 Marketing Management Strategy In Digital Business

null Zet Ena · null Devi Trihandari Widyatania · null Hermyn Benny Hina

This study analyzes business strategies using digital marketing after the Covid-19 pandemic. The research was carried out using a descriptive qualitative approach with the type of literature review research. The primary data sources for this research are digital marketing books and journals related to the marketing bus...

Research on Digital Marketing Strategies for Brands based on the Internet Context

Yangjing Wu

In an era of rapid internet development, digital technology is taking up an increasing part of life. With this comes the use of digital technology in various areas, and brands are gradually moving away from traditional marketing methods to digital marketing. In order to understand the role of digital marketing strategi...

Impact of Digital Marketing on Business

null Mrs. Etta Udayasri · null Dr. Asiya Jabeen · null Katravath Anusha · null Kavali Sravani · y 2 más

This research explores and analyzes the profound impact of digital marketing on contemporary business operations. As businesses increasingly adopt digital strategies to reach and engage their target audiences, understanding the multifaceted effects of digital marketing becomes crucial. Employing a mixed-methods researc...

An Analysis on Digital Marketing Strategies for Sustainable Brands in India

Anushka Berwal · Geetanjali Pal · Kajal Vashisht · Smita Mishra · y 2 más

The study analyses Digital Marketing Strategies for Sustainable Brands in India, emphasising the rising significance of eco-friendly activities in a progressively competitive market. The study seeks to accomplish several primary objectives: first, to assess the efficacy of digital marketing strategies utilised by susta...

OPTIMALISASI PRAKTIK MANAJEMEN PEMASARAN MELALUI PEMANFAATAN TEKNOLOGI DIGITAL DI KALANGAN UMKM DESA PENUJAK, LOMBOK TENGAH

Lale Puspita Kembang · Amirudin Kalbuadi · Lalu Delsi Samsumar · Zaenudin Zaenudin

This community service aims to optimize marketing management practices among Micro, Small and Medium Enterprises (UMKM) in Penujak Village, Central Lombok, through the use of digital technology. Penujak Village as an area with growing economic potential needs support in facing increasingly fierce market competition. Ho...

Enactment of Opinion Mining for Medium and Small Medium Enterprises in the Face of Digital Marketing Era

Walhidayat Walhidayat · Sadar Muhamad · Yuhelmi Yuhelmi · Samsidar Raja

This research article aims to investigate the sentiment of Medium and Small Medium Enterprises (MSMEs) towards digital marketing using machine learning algorithms. In the growing digital era, digital marketing has become a key element in the marketing strategy of MSMEs. While digital marketing is pivotal for MSME growt...

Literature Review: Digital Marketing Strategy to Increase MSME Income

Riana Multhazam · Romansyah Sahabuddin · Andi Nurzakiah Amin · Andi Annisa Sulolipu

This study aims to explore various digital marketing strategies that are right for MSMEs and the role of digital marketing in increasing MSME income. This study is included in the literature review method. The results of the study indicate that increasing the use of information technology, namely digital marketing, is...

The Effect of Internet Marketing on External and Internal Currency of the Country

Rafidah Mohamad

Digital marketing is the marketing component used for the promotion of products and services through Internet and online-based digital technologies like desktops, mobile phones and other digital media and platforms. The manner in which brands and corporations used technologies for marketing has evolved in the 1990s and...

Digital Tourism

Chandra Sekhar Patro

The advancements in technology and social media have changed the sphere of marketing. Digital marketing became one of the imperative areas for business organisations all over the globe. E-marketing methods and strategies have revolutionised the tourism sector in various ways. From convenient booking engines to creating...

Marketing Digital Shift: How Has Traditional Marketing Transformed into Digital Marketing and Why?

Balázs Deák · István Szabó