Buscador de Tesis y publicaciones académicas

Analysis of the E-Learning Model for Marketing to Attract Health Tourism

Hanieh Heidari · Esfandiar Doshman Ziari · Nader Barzegar · Batoul Fagih Aram · y 1 más

Objective: The primary objective of this study was to analyze the effectiveness of an e-learning model as a tool for digital marketing aimed at attracting health tourists. Methodology: This study utilized a mixed-method exploratory approach, incorporating both qualitative and quantitative research methods. In the quali...

How effective is digital marketing for government organisations in times of crisis The case of Kuwait's Fire Force during COVID-19.

Yousef Mohammed

code for Digital marketing program design based on abnormal consumer behavior data classification and improved homomorphic encryption algorithm

Autoría no especificada

code for Digital marketing program design based on abnormal consumer behavior data classification and improved homomorphic encryption algorithm

DEVELOPMENT STRATEGY OF MSMEs THROUGH DIGITAL MARKETING ON SUMBA ISLAND, EAST NUSA TENGGARA

Merlyn Kurniawati · Yosefina K.I.D.D. Dhae · Ni Putu Nursiani · Paulina Y. Amtiran · y 2 más

Abstract Despite their crucial role in the Indonesian economy, Sumba Island's MSMEs must catch up in digital marketing, relying heavily on traditional methods like physical storefronts. This qualitative research study reveals limited adoption of digital tools due to lack of awareness, perceived technical difficulty, an...

Patterns of Tobacco Marketing and User Engagement on Social Media in Indonesia: Challenges for Digital Public Health

Autoría no especificada

Large-scale tobacco marketing on social media has resulted in widespread population-level exposure, particularly in Indonesia, which faces growing challenges in digital public health. This study aimed to assess the associations between platform type and marketing tactics and identify correlations of user engagement. An...

A INFLUÊNCIA E IMPACTO DO MARKETING E MÍDIAS DIGITAIS NAS ORGANIZAÇÕES

Eline Ribeiro Minuzzo dos Santos · Israelita Moraes Queiroz · Luciana Nogueira dos Santos

Este artigo se propôs a avaliar a influência do marketing digital nas organizações, assim como, ressaltar a influência da mídia digital (internet), apresentar os benefícios do marketing digital e identificar qual o tipo de marketing digital as organizações utilizam para sensibilizar o consumidor. Neste contexto, é nece...

Importância do marketing digital para a performance das PME: o caso do setor do calçado português

Silva, Daniela Pires

O marketing digital e a sua importância para os negócios, é uma temática contemporânea muito debatida na literatura académica e profissional. A implementação de soluções digitais tem vindo a ser, cada vez mais, prosseguida pelas organizações. No entanto, quando se aborda o setor das PME, é notória uma certa contenção (...

Meningkatkan Penjualan Online UMKM Desa Temuroso Demak dengan Digital Marketing

Sri Anik · Wasitowati Wasitowati · Revy Amyneva Gulnoria

Temuroso is a village in Guntur, Demak, Central Java. Several community members in Temuroso have created entrepreneurs with different types of businesses, namely: fashion, culinary, trade, handicrafts, food, and drinks. Since Covid-19, many domestic and global economic sectors have been affected. The impact of this pan...

THE INFLUENCE OF DIGITAL MARKETING ON DECISION MAKING THROUGH PERCEIVED VALUE AND HOSPITAL BRAND IMAGE AT UNHAS MAKASSAR HOSPITAL

Andini Rezki Wulandari · Syahrir A. Pasinringi · Indahwaty Sidin · Irwandy · y 2 más

Abstract Background. Healthcare in the digital era increasingly relies on digital marketing strategies to attract and retain patients. In the midst of increasingly fierce competition, hospitals need to build a strong brand image and create value felt by patients through various digital channels. Objective. This study a...

The Impact of Customer Success Management and Digital Marketing on Customer Loyalty: Best Practices and Challenges for Businesses in the Goods and Services Market

Mundayadan, Sushith

In the highly competitive and rapidly changing goods and services market, businesses are compelled to adopt novel strategies to stay ahead of the curve. Ensuring customer satisfaction and fostering loyalty is pivotal to a company's triumph, leading numerous organizations to concentrate on customer success management (C...