Buscador de Tesis y publicaciones académicas

Marketing Communication Strategy for the Digital Instagram Account of the Sumatera Baru Jewelry Store in Increasing Customer Trust in the Digital Age

Najwa Puteri Madani · Azwar Azwar

The development of digitalization is changing consumption patterns and consumer behavior, as well as highlighting the inequality of MSMEs' adaptation to digital technology in Indonesia. In the context of the jewelry industry, which has high value and requires strong trust, Toko Mas Sumatra Baru is undergoing digital tr...

Sustainable Digital Marketing Under Big Data: An AI Random Forest Model Approach

Keyan Jin · Ziqi Zhong · Elena Yifei Zhao

The Impact of Customer Success Management and Digital Marketing on Customer Loyalty: Best Practices and Challenges for Businesses in the Goods and Services Market

Mundayadan, Sushith

In the highly competitive and rapidly changing goods and services market, businesses are compelled to adopt novel strategies to stay ahead of the curve. Ensuring customer satisfaction and fostering loyalty is pivotal to a company's triumph, leading numerous organizations to concentrate on customer success management (C...

A New Digital Era: Ab Initio Digital Marketing in the Metaverse

V. C. Jeyaratha

A digital universe that is seamlessly connected and promises to revolutionize how consumer brands and businesses interact and transact in the near future is known as the metaverse. The adoption of the metaverse as a platform for social activities and e-commerce has accelerated due to the concurrent actions of consumers...

The Impact of Digital Marketing and Brand Awareness on Purchasing Decisions with Brand Image as an Intervening Variable at 3-Star Hotels in Makassar

Arnie Arief · I Gusti Agung Gede Witarsana · Buntu Marannu Eppang

Abstract Background: Research on Digital Marketing, Brand Awareness, and Brand Image is necessary to determine which indicators most effectively influence consumer purchasing decisions. Previous studies have shown varying results, underscoring the importance of revisiting these variables. Differences in indicators for...

Importancia del marketing digital en la comercialización de productos

Daissy Beatriz Chaquinga López

El marketing digital se ha convertido en una herramienta fundamental para la comercialización de productos y servicios en la actualidad. Este paper se enfocó en analizar la importancia del marketing digital en la comercialización de productos, identificandosus ventajas, desventajas y estrategias. Para ello, se realizó...

PENINGKATAN KAPASITAS KEAHLIAN BERWIRAUSAHA DALAM PEMASARAN DIGITAL BAGI WARGA CLUSTER TAMAN HIJAU DESA SINDANGGALIH KARANGPAWITAN GARUT

Andhika Lungguh Perceka · Anry Sutrisno Anry · Hasbi Taobah ramdani Hasbi

The rapid advancement of technology in various fields requires the public to be able to optimize the function of information technology devices such as gadgets or smartphones in improving the economy. The ease of information from various information media, whether from websites, blogs or social media, allows people to...

Digital Marketing dan Strategi Komunikasi di Era 4.0

Virgiawan, Ramadhan F. (Fardhal) · Hidayatullah, S. (Syarif) · Purboyo, P. (Purboyo) · Rahman, S. (Sundari) · y 4 más

Buku ajar berjudul Digital Marketing dan Strategi Komunikasi di Era 4.0 adalah buku yang membahas konsep, prinsip, dan praktik pemasaran digital serta komunikasi modern yang relevan di era industri 4.0. Buku ini menguraikan transformasi dari pemasaran konvensional menuju digital, strategi pemanfaatan media sosial, opti...

STRATEGI PEMBERDAYAAN UMKM BERBASIS BRANDING DAN DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING EKONOMI LOKAL: STUDI KASUS PKK WIYUNG, SURABAYA

null Fitriah Dwi Susilowati · null Ahmad Ajib Ridlwan · null Khusnul Fikriyah · null Yan Putra Timur · y 1 más

Kegiatan pemberdayaan masyarakat melalui penguatan branding dan optimalisasi digital marketing menjadi kebutuhan strategis bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di era transformasi digital. Artikel ini membahas strategi pemberdayaan UMKM berbasis branding dan digital marketing yang diterapkan kepada kelom...

Digital marketing, social media and discoverability

Frania Hall