Buscador de Tesis y publicaciones académicas

Enhancing SME Financial Performance and Business Sustainability through Financial Technology and Digital Marketing: The Role of Digital Financial Literacy

Noviana Yaniar · Fitria Setyaningrum

The rapid advancement of digital technology has significantly transformed the business landscape, particularly for Small and Medium Enterprises (SMEs). Financial Technology (Fintech) and Digital Marketing have emerged as strategic tools that enable SMEs to improve financial management, expand market reach, and enhance...

OPTIMALISASI PEMANFAATAN PLATFORM DIGITAL DALAM UPAYA PENINGKATAN PENJUALAN PRODUK UMKM (STUDI KASUS DESA CIBOGO)

Sony Hartono · Riani Budiarsih · Glisina Dwinoor Rembulan

The use of digital platforms as a marketing tool is currently not being utilized optimally by MSME actors. This study aims to see how efforts are made to optimize digital platforms in order to expand the marketing of MSME products. This research uses a qualitative approach with a case study method in Cibogo Village, Ci...

Transformasi UMKM : Strategi Kolaborasi Digital Marketing dan Tim yang Efektif di UMKM Kelurahan Kemirimuka, Kecamatan Beji, Kota Depok

Chintya Ramadhani · Clara Shintya Sari · Dahlia Putri · Davin Hardi Sava Fadillah Putra · y 9 más

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendorong transformasi digital pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) melalui strategi kolaborasi Digital Marketing serta pembentukan tim kerja yang efektif. Kegiatan dilaksanakan dalam tiga tahap, yaitu perencanaan, pelaksanaan, dan pelaporan. Pada...

Digital drug marketing

Jennifer Gerard Ball · Ilwoo Ju · Yuhui Zhu

Innovating Value: How Strategic Marketing Innovation Drives Competitive Advantage in the Digital Era

Daduk Merdika Mansur

This study investigates the role of strategic marketing innovation in enhancing competitive advantage within the context of the digital economy, particularly among small and medium enterprises (SMEs) and digitally active firms in Indonesia. The primary objective is to examine how the adoption and implementation of inno...

MAEVE: An Agnostic Dataset Generator Framework for Predicting Customer Behavior in Digital Marketing

William Ferreira da Silva Filho · Seyed Jamal Haddadi · Júlio Cesar dos Reis

Digital marketing tools in brand promotion

Pimonenko, Tetiana Volodymyrivna · Liulov, Oleksii Valentynovych · Us, Yana Oleksandrivna

У роботі розглянуто головні інструменти цифрового маркетингу, їх особливості та переваги. В работе рассмотрены основные инструменты цифрового маркетинга, их особенности и преимущества. This paper considers the main tools of digital marketing, their features and advantages.

EVOLUCIÓN DEL MARKETING DIGITAL EN BANDAI NAMCO

Marin Jimenez, Juan Antonio

Desde los conocimientos y herramientas propios de las ciencias de la comunicación, en este trabajo se exploran las diferentes estrategias de marketing digital que la empresa Bandai Namco ha utilizado al lanzar videojuegos al mercado español.

The influence of digital marketing and brand image on customer loyalty through customer satisfaction as an intervening variable on fashion money alter PT. Mae Abadi Evolusi Bogor City

Gemina, Dwi · Yulianingsih, Yulianingsih · Ningsih, Desi Fitria

This study examines customer loyalty toward Money Alter fashion products produced by PT Mae Abadi Evolusi in Bogor by investigating the influence of digital marketing and brand image, with customer satisfaction serving as a mediating variable. A descriptive quantitative approach was employed in this research, involving...

Analysis of Social Media-Based Digital Marketing and Brand Image on Buying Interest in ESQA Local Cosmetic Products

Fanysa Septiani · Asep Muhamad Ramdan · R. Deni Muhammad Danial

The phenomenon of rapid growth of the cosmetics industry in Indonesia can be seen from the increase in the number of cosmetics companies and product exports. The purpose of this study is to analyze the effect of social media-based digital marketing and brand image on buying interest in ESQA local cosmetic products. The...