Buscador de Tesis y publicaciones académicas

FEATURES OF DEMAND MANAGEMENT BASED ON DIGITAL MARKETING TECHNOLOGIES

Anna Shevchenko · Valeria Marchuk

The article examines the views of various Ukrainian and foreign companies and scientists on the concept of demand management. The peculiarities of demand management using digital tools are outlined, as a result of which it is determined that digital marketing technologies are more effective than traditional ones. The i...

Plan de marketing digital enfocado en la renovación del diseño de una web de una empresa dedicada al sector de telecomunicaciones (TeleCom).

González Carrasco, Andrea

[ES] El avance tecnológico ha cambiado la forma en que las empresas se muestran a sus clientes, volviéndose más resolutivas e intuitivas. Muchas empresas, especialmente aquellas que se basan en antiguas técnicas de promoción, están atrasadas en este aspecto. La internacionalización ha vuelto obsoletas las estrategias t...

Factors Influencing the Perception of Farmers about Use of e-NAM And Digital Marketing Applications

Machapathri Praneeth

Context: e-NAM is a nationwide electronic trading platform integrating APMC mandis, fostering a single, nationwide market for agricultural products, enabling farmers to secure optimal prices across the country. Digital marketing apps complement this by equipping farmers with market analysis instruments, pricing strateg...

Influence of Real-Time Marketing Dashboards on Strategic Decision-Making in Digital Campaigns

Autoría no especificada

Digital marketing communication and branding

Mark Badham · Vilma Luoma-aho

Analysis of Generation Z Consumer Behavior in Online Purchases: Purchase Habits and Brand Preferences in the Digital Era

Yolanda Desti · Yozi Putri Sakinah · Nora Damayanti

This study explores the influence of Digital Information Access, Customer Reviews, and Digital Marketing on Purchase Habits and Brand Preference among Generation Z consumers in Indonesia’s online shopping environment. Using a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS-SEM), data...

EFEKTIVITAS STRATEGI DIGITAL MARKETING BERBASIS EKONOMI SYARIAH DALAM MENINGKATKAN DONASI ZAKAT DI RUMAH ZAKAT INDONESIA

Nur Efendi

Perkembangan teknologi digital telah mendorong lembaga filantropi Islam untuk berinovasi dalam strategi penghimpunan zakat. Rumah Zakat sebagai salah satu lembaga amil zakat nasional menerapkan pendekatan digital marketing berbasis nilai-nilai ekonomi syariah dalam upaya meningkatkan partisipasi donatur. Penelitian ini...

Analisando o desempenho na aquisição de parceiros de negócios via redes sociais por uma startup de tecnologia

Ornellas, Júlio Villar

A acelerada transformação digital vem impactando boa parte das empresas no mundo, gerando mudanças significativas no comportamento dos consumidores e consequentemente, na forma como as empresas atuam na aquisição dos seus clientes e nas suas ações em marketing digital para conquistá-los. De acordo com Chaffey et. al. (...

Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Minat Berkunjung di Saung Angklung Udjo Bandung

Hadi Mulyana

This research is aimed to discover the Digital Marketing and Customer Relationship Marketing of Visit Interest at Saung Angklung Udjo Bandung. It applies quantitative methode with the use of descriptive and verificative analysis as wel as the path linear regression analysis technique. The variable that has been used in...

The Influence of Digital Marketing Strategies on Brand Loyalty: A Cross-Cultural Study Using A/B Testing

Susilo Adi · Rachmat Setyawan · Tantik Sumarlin

This study examines the effect of personalization-based digital marketing strategies on brand loyalty within cross-cultural contexts, employing A/B testing and multivariate analysis methods. The research is motivated by the critical role of digital marketing in fostering consumer relationships and the challenges of und...