Buscador de Tesis y publicaciones académicas

Dataset Questionnaire Examining the roles of digital marketing, online destination image, and authenticity on virtual heritage tourism

Rumangkit, Stefanus

This dataset contains respondents' answers Digital Marketing; Virtual Heritage Tourism; Online Destination Image; Online Destination Authenticity

The Consumer Culture Theory (CCT) Research Tradition and Digital Marketing

Franco, P.J.

Contains fulltext : 285565.pdf (Publisher’s version ) (Open Access)

A CIMS-based decision support system for e-commerce: boosting real-time and effective digital marketing

Luoxi Pu · Zhi Quan

Digital Marketing and the Impact of Social Media on Achieving Positive Expectations

Amaal Al-Amawi · Alaa Al-Sarabi · Majdi Alsaaideh · Iman Akour · y 1 más

Optimizing Competitive Positioning through Software Product Lines: An Industrial Application in Digital Marketing

José Manuel Sánchez Ruiz · Noelia Lopez-Duran · Miguel Ángel Olivero · Francisco José Domínguez Mayo · y 2 más

Pengaruh Media Digital Marketing dan Online Customer Review terhadap Keputusan Pembelian di Toko Oleh2in Cilegon

null Muhamad Suhaemi · null Riski Alfiah · null Anizir Ali Murad

This study aims to examine the influence of digital marketing and online customer reviews on purchasing decisions at Toko Oleh2in Cilegon. The primary focus of this research is to analyze the partial effects of digital marketing on purchasing decisions, the effect of online customer reviews on purchasing decisions, and...

How Artificial Intelligence is Helping Businesses Grow and Thrive: The Transformative Role of Artificial Intelligence in Thai B2C Digital Marketing

Pongsiri Kamkankaew · Phithagorn Thanitbenjasith · Suteera Sribenjachot · Nateetip Sanpatanon · y 2 más

Background and Aim: Thailand, an emerging market in Southeast Asia, has swiftly embraced the utilization of artificial intelligence (AI) within business-to-consumer (B2C) digital marketing. This review article offers a thorough examination of the incorporation of artificial intelligence (AI) in business-to-consumer (B2...

An Integrated Guide to Information Technology, Digital Marketing, and the Digital Consumer Journey

Djaafari, Mohammed Ridha

Consumer Perception and Brand Loyalty: The Role of Ethical Marketing in the Digital Age - A Structural Equation Modeling Approach

Bharathi

This research examines the impact of ethical marketing practices on consumer perception and brand loyalty in the contemporary digital marketplace through a comprehensive quantitative analysis. As businesses increasingly operate in virtual environments characterized by transparency and rapid information dissemination, e...

Peningkatan Kesejahteraan UMKM Kemplang Tunu melalui Edukasi Digital Marketing pada Desa Pulau Harapan Kecematan Sembawa

Nia Rahmawati · Efan Kurniawan · Nopa Puspita Sari · Ines Monica · y 2 más

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesejahteraan pelaku UMKM Kemplang Tunu Maju Bersama di Desa Pulau Harapan melalui edukasi dan pendampingan digital marketing. Metode yang digunakan adalah pendekatan partisipatif dan deskriptif kualitatif yang melibatkan proses pelatihan, praktik l...