Buscador de Tesis y publicaciones académicas

An Integrated Guide to Information Technology, Digital Marketing, and the Digital Consumer Journey

Djaafari, Mohammed Ridha

Consumer Perception and Brand Loyalty: The Role of Ethical Marketing in the Digital Age - A Structural Equation Modeling Approach

Bharathi

This research examines the impact of ethical marketing practices on consumer perception and brand loyalty in the contemporary digital marketplace through a comprehensive quantitative analysis. As businesses increasingly operate in virtual environments characterized by transparency and rapid information dissemination, e...

Services Marketing in the Digital Age: Insights from the Semantic Brand Score: An Abstract

Fronzetti Colladon, Andrea · Vestrelli, Roberto · Grippa, Francesca · Segneri, Ludovica · y 1 más

User Attitude towards Digital Marketing Strategies and their Influence on the Business Performance of Ecotourism Operators in Arusha, Tanzania

Ikonko, Immaculate

primary data collectedvia structured questionnaire to explore User Attitude towards Digital Marketing Strategies and their Influence on the Business Performance of Ecotourism Operators in Arusha, Tanzania

Digital Marketing Company in Jaipur - Arihant Global | Services

ARIHANT GLOBAL SERVICES INDIA PRIVATE LIMITED

Arihant Global is a digital marketing company in Jaipur offering SEO, social media, PPC services. Increase your online visibility and grow business.

I-Advert: Precision Marketing by Leveraging Gender and Age Identification for Automated Digital Advertising in Shopping Malls

Kavin Sewmina · Rajitha Navarathna · Anutthara Senanayake

Dataset Questionnaire Examining Digital Marketing Capabilities, Platform Engagement, Customer Orientation, and Product Innovation, Treating Entrepreneurial Orientation

Rumangkit, Stefanus

This dataset contains respondents' answers Digital Marketing Capabilities, Platform Engagement, Customer Orientation, and Product Innovation, Treating Entrepreneurial Orientation

Marketing Digital: Aplicación de sus Herramientas y el cambio de Comportamiento de los Consumidores

CID - Centro de Investigación y Desarrollo

Marketing Digital: Aplicación de sus Herramientas y el cambio de Comportamiento de los Consumidores

Human–Digital Symbiotic Marketing Theory

Yoesoep Edhie Rachmad

The acceleration of digital transformation over the past decade has not merely altered marketing tools; it has redefined the ontological foundations of market interaction. Platforms, algorithms, artificial intelligence systems, and data infrastructures have become embedded within the everyday processes of value creatio...

The Role of Digital Marketing in Enhancing Retail Store Branding for Food Products: Evidence from Small-City Retailers in Balaghat and Seoni (Madhya Pradesh, India)

Mr.Madhusudan Pathak, Dr.Muneshkumar Thakre

Digital marketing has become a critical tool for retail branding, yet most empirical research focuses on large metropolitan markets. This study examines how digital marketing supports retail store branding for food products among small-city retailers in Balaghat and Seoni, two growing but under-researched districts in...