Buscador de Tesis y publicaciones académicas

ANALYZING THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A COMPREHENSIVE LITERATURE REVIEW

Nicoleta ISAC

In the digital era, companies rely on a strong digital presence to shape their reputation and engage consumers effectively. This study explores the impact of influencers on consumer behavior within the realm of digital marketing. The study employs a comprehensive literature review approach to delve into the dynamic int...

Program Pelatihan Strategi Membangun Kemitraan Bisnis Lokal Melalui Digital Marketing Bagi Siswa Pemasaran SMK Budi Warman II

Mila Karina · Atalya Kurnia Sari · Toni Setiawan · Hilda Nur Aini

Dalam era digital yang semakin maju, pemasaran digital berperan penting dalam membangun kemitraan bisnis lokal yang berkelanjutan. Pelatihan ini mengeksplorasi peranan strategi digital marketing dalam memperkuat hubungan antara pelaku bisnis dan masyarakat lokal, dengan fokus pada siswa pemasaran. Pelatihan mengenai pe...

Analisis Peran Digital Marketing dan Inovasi Produk dalam Meningkatkan Daya Saing UMKM Fashion di Indonesia: Kajian Literatur

null Shintya Carolina · null Yorina An’guna Bansa

The competitiveness of fashion MSMEs in Indonesia faces major challenges due to rapid market changes, digital technology development, and increasingly intense competition at both local and global levels. In this context, digital marketing and product innovation have become key strategies to strengthen market position a...

Influence of Marketing Mix Strategy on Business Arena Corner

Elyana Reni Rachmawati · Tantri Yanuar Rahmat Syah · Rhian Indradewa

The impact of digital development has made a new standard for Startup companies in winning competitions and can still compete in winning customer satisfaction. This makes startup companies compete to formulate a suitable strategy in a very tight competition through marketing strategies applied by each company. This res...

Digital divide for people with disabilities

Carolyn Wilson-Nash

AI-DRIVEN CUSTOMER SEGMENTATION: TARGETING AND RETARGETING STRATEGIES IN DIGITAL MARKETING

Dr. Thilagavathi K

Marketing Cost Calculator

Morgan, Brian

Plan your budget with confidence using our Marketing Cost Calculator, designed to simplify expense estimation. This Marketing Calculator helps businesses break down spending with clarity. Whether you're using an Online Marketing Cost Calculator or a Digital Marketing Cost Calculator, get accurate insights to optimize c...

From Digital Footprints to Facts: Mining Marketing Policies of the Greek Community on Instagram and Youtube

Dimitris Linarakis · Stefanos Vlachos · Paraskevi Raftopoulou

A Decision-Making Model for Selecting the Best Digital Marketing Strategy for Chinese Long Stayers in Chiang Mai, Thailand

Xiangyu Li · Jirapat Wanitwattanakosol

Exploring the Impact of Digital Marketing on Hospitality and Tourism: A Bibliometric Review of Current Trends

Khalil Ahmad · Mahendra More · Yachna Gharde · Naveen Pandey