Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto

DIGITAL CONTENT STRATEGY: HOW SOCIAL PROOF INFLUENCES PURCHASING DECISIONS

Siregar, Ade Perdana · Setiawan, Wahyu Juari

The growth of the creative industry in Indonesia has become a pillar in the economy, this phenomenon has illustrated that human resources have the potential to be ready for competitiveness towards foreign countries. Marketing through online media has become an idol for business actors, in addition to being very easy to...

economics and business social sciences Digital Content Marketing Social Proof

• Management Department, Faculty of Economics a...
• English

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Artículo 2025 Acceso abierto Revisado por pares

Improving the Quality of Coffee Beans and Branding of Coffee Products of Sekar Adji MSMEs Malang Through Inovokasi Program Grants

Ika Noer Syamsiana · Arwin Datumaya Wahyudi Sumari · Nilawati Fiernaningsih · Wahyu Aulia Nurwicaksana · y 5 más

Background: Coffee is a key plantation commodity in Indonesia, with Gunung Kawi producing Robusta, Arabica, and Excelsa varieties. However, local farmers still rely on traditional drying methods and outdated marketing, affecting bean quality and sales. This community service program seeks to address these issues by int...

• Universitas Ahmad Dahlan
• DOI: 10.12928/spekta.v6i2.13119

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Tesis (sin nivel) 2025

MEMBANGUN CUSTOMER ENGAGEMENT DAN MENINGKATKAN INTENTION TO USE APLIKASI BANK DIGITAL MELALUI CORPORATE SOCIAL RESPONSIBILITY, SUSTAINABILITY MARKETING, DAN EMPLOYEE ADVOCACY

KANESHIA ACHMADI, .

Perkembangan pesat dalam sektor perbankan digital menuntut perusahaan untuk tidak hanya mengandalkan inovasi teknologi, tetapi juga membangun hubungan emosional dan nilai berkelanjutan bagi konsumennya. Penelitian ini bertujuan untuk menguji pengaruh persepsi terhadap Corporate Social Responsibility (CSR), Sustainabili...

economics and business social sciences Manajemen , Business Manajemen Pemasaran

• English

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Software 2024 Acceso abierto

"ENTREPRENEURSHIP THROUGH DIGITAL MARKETING"

Khan, Dr. Abdul Musref

“ENTREPRENEURSHIP THROUGH DIGITAL MARKETING” Department of MBA, Sai Spurthi Institute of Technology in collaboration with Brain-O-Vision India Pvt. Ltd. TELANGANA 01 20th July,2020 Training /workshop Programme :-

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.14160358

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Artículo 2023 Acceso abierto Revisado por pares 2 citas

Digital Marketing Application to the Coffee Marketing System at PT Bogor Kopi Indonesia

Br Sebayang Veralianta · Sahat Tua Manalu Doni · Suharno Suharno · Hasian Situmeang Widya

PT Bogor Kopi Indonesia is a company engaged in developing coffee farmers in the Bogor area and marketing coffee in the form of green beans and roasted beans. Every year, people’s coffee consumption continues to increase, so the demand for coffee continues to grow. In looking for a market to market its products, PT Bog...

Environmental sciences 2. Zero hunger economics and business social sciences

• EDP Sciences
• DOI: 10.1051/e3sconf/202345403025

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Artículo 2025 Acceso abierto Revisado por pares

DIGITAL PLATFORMS AS PROVISIONS FOR ENERGIZING ENTREPRENEURSHIP IN SPICY FOOD BUSINESSES

Siti Yasmina Zubaedah · Felicia Yudi · Laura Caroline · Jocelyn Welly

As prominent members of the developing digital entrepreneurial ecosystem in Indonesia, Micro-Small Enterprises (MSEs) should adapt and make the most out of the ubiquitous digital platforms available for managing business activities. Especially for those in the food business, digital marketing has played an important ro...

economics and business social sciences

• Universitas Tarumanagara
• DOI: 10.24912/ijaeb.v3i2.623-635

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Artículo 2025 Acceso abierto Revisado por pares

BUSINESS SUSTAINABILITY STRATEGY FOR MSMEs THROUGH DIGITAL MARKETING OPTIMIZATION AND PRODUCT INNOVATION

Hasti Pramesti · Umban Adi Jaya · Fauzan Manafi Albar · Rizki Chrisulianti · y 1 más

This research aims to explore the influence of digital marketing and innovative products on the long-term success of small and medium-sized enterprises in the Greater Sukabumi region. Digital marketing is defined as an effective and efficient method of promoting products through digital channels, while product innovati...

economics and business social sciences

• PT. Transpublika Jaya Abadi
• DOI: 10.55047/jekombital.v3i4.932

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Artículo 2026 Revisado por pares

Digital Marketing Strategies for Enhancing Property Sales Amid the Growing Trend of Online Home Searches

Savira, Delba · Sofyandi, Muhammad Saddam

Background and Aims: The property industry has shifted toward digital platforms as consumers increasingly search for properties online. This change has driven companies to adopt more structured and measurable digital marketing strategies. This study aims to analyze the implementation and effectiveness of digital market...

[SHS] Humanities and Social Sciences

• Sciencedomain International
• DOI: 10.9734/ajeba/2026/v26i32197

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Publication 2023 Acceso abierto

Exploring the Importance of Human Resources Marketing in the Context of Digital transformation. A Case Study in the Public Administration

SLAITAN, Fettouma · GUEDIRA, Mohammed · EL HAJJAJI EL IDRISSI, Fadoua · BENABDELHADI, Abdelhay · y 1 más

The objective of this study is to explore the importance and role of human resources marketing in the successful digital transformation process of public organizations in Morocco. Current human resources management models, particularly in the context of digital transformation, consider the experience and satisfaction o...

economics and business social sciences

• Zenodo
• English
• DOI: 10.5281/zenodo.10028904

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Artículo 2022 Acceso abierto Revisado por pares 3 citas

Research on the use of digital marketing in small and medium-sized enterprises in the Republic of Serbia

Nenad Ravić · Radoslav Baltezarević · Nikola Radić

Digital marketing has been intensively developing in domestic business practice for the last 10-15 years and is keeping pace with the development of information technologies. Digitization of business has opened up a completely new business horizon for companies and has created unlimited opportunities for business devel...

Economics as a science communication 9. Industry and infrastructure economics and business

• Centre for Evaluation in Education and Scienc...
• English
• DOI: 10.5937/megrev2202001r

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