Buscador de Tesis y publicaciones académicas

Framework for Startups in Digital Marketing - Multiple case study of the role of digital marketing in startups’ strategies in lead generation and lead nurturing processes

Linton, Fanny · Ståhlberg, Moa

Background Given that society is increasingly moving towards a more digitalized world, companies, and startups especially have felt pressure to grow a digital presence. The shift in technology adoption and digitalization has caused lead generation and lead nurturing to be increasingly supported by digital marketing too...

Pengembangan Branding dan Digital Marketing Produk KPBS sebagai Upaya Peningkatan Daya Saing Koperasi

Nur Syafira Ramona · null Rinawati · Wahyudin Bagenda · Rizki Ardiansyah Rubini

PT Susu Koperasi Peternak Bandung Selatan (KPBS) Pangalengan merupakan koperasi yang bergerak dalam pengelolaan dan pemasaran susu segar serta produk olahannya yang memiliki potensi pasar yang besar. Namun, pengelolaan branding dan pemanfaatan digital marketing masih belum dilakukan secara terstruktur sehingga berdampa...

Analysis of Optimizing Digital Marketing Strategies for EdTech Product Sales in Emerging International Markets

Tao Wang

Against the backdrop of deepening globalization and digital integration, emerging international markets, characterized by large populations, rapidly growing educational demands, and progressively upgraded digital infrastructure, have become pivotal hubs for educational technology (EdTech) enterprises to expand their gl...

Pengenalan Digital Marketing Pada Wisma Gaharu Di Desa Senggreng Kabupaten Malang

Eka Larasati Amalia · null Rosa Andrie Asmara · null Mustika Mentari · null Vivin Ayu Lestari · y 3 más

Pengabdian Masyarakat bertujuan untuk membantu Wisma Gaharu Kabupaten Malang dalam mempromosikan dan menjual bibit gaharu secara online melalui digital marketing. Wisma Gaharu merupakan gardu penangkaran dan pembibitan pohon gaharu Gyrinops Versteegii yang memiliki potensi tinggi, terutama dalam menghadapi tantangan pe...

Exploring the Role of Artificial Intelligence in Marketing Management

Thengil, Chandan · Advani, Mallikarjun

Exploring the Role of Artificial Intelligence in Marketing Management Prof. Chandan Namdeo Thengil Assistant Professor MBA, SVERI's College of Engineering Pandharpur Prof. Mallikarjun Lingappa Advani Assistant Professor, Brahmdevdada Mane Institute of Technology, Solapur Abstract Digitalization is the key to success. T...

Analisis Pemanfaatan E-Commerce dan Digital Marketing sebagai Pendorong Produktivitas UMKM di Kota Kupang

Maria Lusia Mutiara Lori · Ronli Anugrah Amnifu · Osoroi Maryano Sombai · Yohanes Pemandi Lian

The rapid growth of digital technology has transformed business practices among MSMEs, particularly through the adoption of e-commerce and digital marketing. However, the level of digital literacy and the ability of business actors to optimize digital platforms in Kupang City remain uneven, creating a gap between avail...

Neural network prediction model of digital marketing under the green development mode of enterprises

Qianwen Hu · Qiao Xu · Jingjiao Wu · Li Zhang

Evaluating the Effectiveness of AI-Integrated Digital Marketing on Consumer Behavior, Brand Perception, and Sales Performance

Anu Vij · Mohit Vij · Maged Farouk · Pranav Kumar

Development of Digital Marketing Utilization Based on Analysis of Digital Marketing Implementation in the Marketing Strategy of X Hospital Mojokerto

Reyner Valiant Tumbelaka · Djazuly Chalidyanto · Windhu Purnomo

This study focuses on assessing the effectiveness of digital marketing applications at X Hospital Mojokerto by reviewing patient demographics, online behavior, and perceptions of digital media. A quantitative approach using a survey method was used, with a questionnaire consisting of several questions, to collect data...

Pemberdayaan Petani Jamur Tiram Putih melalui Optimalisasi Teknologi Produksi dan Strategi Pemasaran Digital di Desa Tanjung Sari, Serang-Banten

Taufik Akbar · Hadi Pranoto · Alvita Sari

Agricultural development in Indonesia requires comprehensive approaches integrating farmer organizations, technological innovation, and marketing strategies to achieve food security and farmer welfare. The Kontak Tani Nelayan Andalan (KTNA) in Pabuaran Subdistrict, Serang Regency, has focused on oyster mushroom (Pleuro...