Buscador de Tesis y publicaciones académicas

Digital Transformation of Marketing Channels in Handicraft Industry of Oman

Ghouse Mohiyaddin Sharif G.M · Maryam Hilal Abdullah Salim Al Jabri · Noor Said Mohamed Al Wahibi · Wasan Khalil Nabhan Al Mamari

Handicraft is any country pride and craft makers represent any country's culture by displaying their products in the local market and abroad. Handicraftmen having huge artisian skill but lack of marketing techniques hinders their goal of reaching national and international markets. This paper aims to study the barricad...

O Poder dos Influenciadores Digitais: Impacto na Escolha do Destino Turístico

Ganchas Mateus, Daniela Sofia

No presente estudo é explorada a interseção entre marketing digital, marketing de influência e destinos turísticos. Ao longo da pesquisa teórica, será abordada a evolução do consumidor e a transição do marketing tradicional para o marketing digital, destacando mudanças significativas que levaram a esse novo paradigma,...

Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences

Stavros P. Migkos · Nikolaos Th. Giannakopoulos · Damianos P. Sakas

Influencer marketing has emerged as a crucial element in digital marketing, significantly shaping consumer behavior and online shopping preferences. This study examines the multidimensional impact of influencer marketing by analyzing engagement metrics, marketing effectiveness, and consumer decision-making processes, b...

Digital Relationships and the Customer Experience

Autoría no especificada

Pendampingan Strategi Pemasaran Digital Marketing pada UMKM Desa Semanding, Kecamatan Jenangan

null Muh Nur Luthfi Azis · null Alim Citra Aria Bima · null Gilang Romadhon

Micro, Small and Medium Enterprises (MSMEs) are one of the important sectors in the Indonesian economy. In this digital era, MSMEs need to utilize digital marketing strategies to increase their competitiveness. This journal describes digital marketing strategy assistance activities carried out for MSMEs in Semanding Vi...

A Critical Evaluation of Digital Marketing Practices and Their Implications for Business Success

Dr. VEENA RANI K · MEGHANA N C

This study critically evaluates the effectiveness of contemporary digital marketing practices and their impact on organizational performance. As digital marketing evolves into a core business function, this research examines its strategic role in enhancing customer engagement, brand equity, and revenue growth. Through...

Promotions (marketing communications) and social media

Kenneth Le Meunier-FitzHugh

Abstract This chapter explores promotions, which are made up of a range of marketing communication tools that are critical in supporting the organization’s offer and conveying their brand values. They are designed to reach, interest, and engage customers in conversations and to encourage them to purchase their products...

Pengaruh Digital Marketing Terhadap Keputusan Pembelian Pada Produk Sepatu (Studi Pada Konsumen Toko Istana Sepatu Bandung)

Alya Amar Ilmi · Dede R. Oktini

Abstract. The purpose of this research, among others, is to determine the application of Digital marketing at Istana Sepatu Bandung, to find out the purchasing decisions at Istana Sepatu Bandung and to find out how much influence Digital marketing has on purchasing decisions at Istana Sepatu Bandung. This type of resea...

The Influence of Service Quality and Digital Marketing on Tourist Decisions Brand Image as an Intervening Variable (Study on Wapa di Ume Resort & SPA Ubud)

Putu Irawan · Luh Komang Candra Dewi

This research aims to analyze the influence of service quality and digital marketing on tourist decisions, then to analyze the influence of service quality and digital marketing on brand image, then to analyze the influence of the mediation effect of brand image on the influence of service quality and digital marketing...

Steering Digital Marketing in Philippine Higher Education: Benefits, Challenges, and Sustainable Strategies

Saint Mary's University

This study critically examines the efficacy of Project 360 Branding FEAT as a tool in digital marketing feedback and assessment framework purposely designed for higher education institutions in the Philippines. Through qualitative research design, the investigation utilized document analysis and data scanning to identi...