Buscador de Tesis y publicaciones académicas

Peningkatan Kompetensi Digital Marketing Melalui Pelatihan Canva Bagi Mahasiswa Ilmu Komunikasi

Mursalin, M. (M) · Ali, M. (Muhammad)

Pengabdian masyarakat ini bertujuan untuk meningkatkan kompetensi digital marketing mahasiswa Ilmu Komunikasi melalui pelatihan Canva. Latar belakangnya adalah kesenjangan antara tuntutan industri dan keterampilan lulusan di era digital, khususnya pada aspek komunikasi visual untuk pemasaran digital. Metode penerapanny...

Penguatan Ekonomi KWT Srikandi Melalui Optimalisasi Digital Marketing Dan Diversifikasi Produk Olahan Cabai di Pringsewu

Khusnatul Amaliah · null Dani Rofianto · null Tiara Kurnia Khoerunnisa · Melisa Fitri · y 2 más

Abstract: This community service activity aims to strengthen the economy of the Srikandi Women Farmers Group (KWT) in Pekon Srikaton, Adiluwih District, Pringsewu Regency, through the implementation of digital marketing and diversification of processed chili products. The main problems of KWT include limited skills in...

Scene Marketing in Digital Era

Jing Wang

This paper describes the trend of marketing reform under the Scene marketing mode from three aspects of publicity, interaction and experience. Through the analysis of the technical means adopted in the case and the problems still existing in the scene marketing, some solutions are put forward. At the end of the paper,...

INFLUÊNCIA DAS ESTRATÉGIAS DE MARKETING COMPETITIVO NA RETENÇÃO DE CLIENTES: UMA ABORDAGEM BIBLIOGRÁFICA

Janete Lay Horacio Camasso

Marketing Capabilities, Efficiency and the Digital Link to SME Performance

Trevor A. Smith

Pemanfaatan Digital Marketing Bagi Anggota Kelompok Tani Kelurahan Besar Kecamatan Medan Labuhan

Natalia Sihombing · Trija Siagian · Monica Destia.E. Pardosi

Kegiatan Sosialisasi Digital Marketing ini dapat menambah pengetahuan seluruh masyarakat Martubung yang bergabung dalam kelompok tani terpadu sekaligus sebagai pelaku usaha bahwa dengan perkembangan teknologi yang pesat sekarang ini, pemasaran bisnis/usaha pelaku usaha lebih diuntungkan karena adanya digital marketing...

Digital Marketing Ethics and Privacy Concerns in the Era of Artificial Intelligence (AI)

ideal research review

Digital marketing has led to a drasticevolutionary transformation in the Environment ofBusiness, the strategies inculcated by businesses haveevolved, which indirectly benefit profit making ideas,the return on investments, the business handlingapproaches of different vendors have been consideredas a very interesting top...

«Η συμβολή του ψηφιακού μάρκετινγκ και των μέσων κοινωνικής δικτύωσης στην ανάπτυξη μιας επιχείρησης. Η Μελέτη περίπτωσης του Netflix».

Autoría no especificada

Σκοπός της διπλωματικής εργασίας είναι η ανάδειξη της συμβολής του ψηφιακού μάρκετινγκ (Digital Marketing) και των μέσων κοινωνικής δικτύωσης (Social media) στην ανάπτυξη μιας επιχείρησης. Στον κεντρικό πυλώνας της, πραγματοποιείται η ανάλυση του Social media Marketing μέσα από την μελέτη περίπτωσης της Αμερικανικής ετ...

Sinergi Teknologi dan Pertanian: Inovasi Pemasaran Digital di P4S Tranggulasi sebagai Model Penguatan Ekonomi Petani

Eko Binti Lestari · Rawuh Yuda Yuwana

Abstract Digital transformation in agriculture is a pressing need to enhance product competitiveness and broaden market access for farmers. This community service project aimed to develop a digital marketing unit at the Tranggulasi Center for Agricultural and Rural Training (P4S) through participatory-based training an...

Competitive Advantage as Intervening Variable on Marketing Performance of Songket Melayu MSM Enterprises

Fitri Yusnita · Maya Panorama · Maftukhatusolikhah

This research departs from the problem that whether competitive advantage as an intervening variable has an influence on the marketing performance of Songket Melayu MSM Enterprises, Indonesia. The purpose of this study was to determine and analyze how much the effect of competitive advantage mediates the marketing perf...