Buscador de Tesis y publicaciones académicas

Influence of digital orientation and entrepreneurial orientation on e-marketing implementation and e-marketing a doption – a context of the COVID-19 pandemic

Anna Grudecka · Marzanna Witek-Hajduk

The objective of this empirical research was to examine how digital orientation (i.e. digital learning orientation and digital strategic vision orientation) and entrepreneurial orientation (i.e. proactiveness, innovativeness and risk-taking) affect e-marketing implementation and adoption of e-marketing in terms of e-pr...

Redefining Marketing Strategies for Higher Education through AI Applications

Suchita Vishwakarma · Sheetal Sharma

APPLYING AI ASSISTED GAMIFICATION AND 3D SPATIAL DESIGN TO ADDRESS MULTI-SENSORIAL DIFFERENCES OF LEARNERS ON MARKETING EDUCATION DIGITAL PLATFORMS

Chen Yu

Extended reality and gamification in destination marketing organizations:

Mark Baker · Arthur Huang

14th Annual Marketing Conclave 2024 at Jaipuria Noida

Autoría no especificada

14th Annual Marketing Conclave was organised at Jaipuria Institute of Management Noida, by Marketing Club INVICTUS under the aegis of the Marketing Area Jaipuria Institute of Management, Noida on January 13, 2024. The theme of the conclave was "Marketing in the Metaverse," which aimed at exploring the intersection of m...

The Effect of Trust, Emotional Marketing, and Spiritual Marketing on Consumer Decisions To Choose Shopee Pay Digital Wallet Services

Isyana Rahayu · Didik Setiyadi

UMA ANÁLISE DAS ORIGENS DO MARKETING A PARTIR DO MATERIALISMO HISTÓRICO-DIALÉTICO

DANNE SILVA · FERNANDO ROCHA JUNIOR

Navigating the modern marketing landscape: Embracing hybrid marketing as the new normal for comprehensive outreach strategies

Kumar, Atul · Gawande, Amol

Hybrid marketing is a promotional strategy that includes both traditional and digital marketing. Rather than focusing primarily on online platforms or in-person touchpoints, hybrid marketing combines the two to create a more successful and comprehensive outreach strategy. It combines marketing strategies from both grou...

Digital marketing in consumer goods industry: A study on the effectiveness of social media platforms

Yang Ye

No contexto da indústria de bens de consumo, a importância do marketing digital, particularmente através das plataformas de redes sociais, tem crescido exponencialmente. Este estudo analisa o contexto deste ambiente dinâmico, reconhecendo o papel importante que o marketing digital desempenha na reformulação do envolvim...

Цифрова трансформація інтегрованих маркетингових комунікацій підприємств ринку будівельних матеріалів

Autoría no especificada

The specific features of the transformation of the marketing communication policy of enterprises operating in the building materials market under wartime conditions are generalized, which are characterized by increased uncertainty, intensified competition, and higher consumer requirements for product quality. The influ...