Buscador de Tesis y publicaciones académicas

Consumer Satisfaction to Improve Digital Marketing and Brand Image Through Service Quality in Coffee Shops

null Junef Ismaliyanto · null Rosalia Andayani · null Mohammad Yamin · null Silvi Eka Antarini · y 1 más

Digital marketing has become a new civilization of this era. With internet users reaching 185.3 million in Indonesia, more than half of them are online market consumers. While consumer satisfaction remains a key pillar of a business, it is also crucial in digital marketing. This satisfaction presents a challenge that c...

Strengthening the Business Capacity of MSME in Sumberejo Village, Madiun Regency Through Digital Branding and Digital Marketing

Gallang Dwikyrana Dharmawan · Rahadian Fattah Fadillah Muhammad · Noviana Dipi Ramadhani · Muhammad Luthfi Hafizha · y 1 más

Small and Medium Enterprises (SMEs) are one of the strategic microeconomic pillars that must receive attention so that they can be empowered to improve the community's economy. Amid the era of Globalization and Digitalization which is increasingly dynamic, it is necessary to align and provide understanding to all group...

EXPLORING THE IMPACT OF DIGITAL MARKETING ON CONSUMERS' PURCHASE DECISIONS AND LIFE SATISFACTION IN THE LUXURY BRAND SECTOR

Dr. Danish Khan · Mr. Tapan Pandit · Dr. Gagan Mittal

In today’s rapidly evolving digital landscape, luxury brands are increasingly relying on digital marketing strategies to maintain relevance, exclusivity, and emotional connection with consumers. This study explores the impact of digital marketing on consumer purchase decisions and life satisfaction in the luxury brand...

PENINGKATAN KEMAMPUAN PRODUKSI KONTEN DIGITAL PEMASARAN UMKM BAGI BUMDES “BERKAH AMANAH” DESA TRUKO KABUPATEN KENDAL

Edi Nurwahyu Julianto · Ami Saptiyono · Yofiendi Indah Indainanto

<span lang="EN-US">Perkembangan industri digital, mendorong pelaku UMKM untuk berinovasi menyasar pemasaran digital. Bumdes Berkah Amanah memiliki potensi besar dalam mengembangkan potensi pemasaran digital. Kegiatan Pengabdian Masyarakat ini bertujuan meningkatkan pengetahuan dan ketrampilan mitra dalam pembuatan kont...

MEMBANGUN KEMANDIRIAN EKONOMI SANTRI MELALUI SABLON DIGITAL DAN DIGITAL MARKETING DI PONPES BIDAYATUL ULUM

Despita Meisak · null Nurhadi · null Hanan Laras Sabrina · null Raka Jumersyah Pratama · y 1 más

Program Pengabdian kepada Masyarakat ini bertujuan memberdayakan santri Pondok Pesantren Bidayatul Ulum, Kabupaten Muaro Jambi, melalui pelatihan sablon digital dan digital marketing guna membangun kemandirian ekonomi berbasis teknologi kreatif. Permasalahan mitra meliputi keterbatasan alat produksi, rendahnya kemampua...

IMPACT OF PRIVACY ON THE MARKETING PERFORMANCE

JASSIM AHMAD AL-GASAWNEH · KHALID N. ALZUBI · MOHAMMAD HASAN · JAMAL M.M. JOUDEH · y 2 más

Abstract Hotel sector is encountering a significant number of challenges, especially in terms of marketing performance and customer perception. It is thus crucial that hotel managers consider guest satisfaction when implementing strategies for enhancing product promotion, brand value and marketing performance. Given th...

Digital Marketing Berbasis Kearifan Lokal: Membangun Identitas Produk UMKM NTB Dalam Pasar Global

Adi Prayuda, I Putu Septian · Basit, Abdul · Sakti, Reza Arviciena · Zahari , Yudhi Kurniawan

Micro, Small, and Medium Enterprises (MSMEs) in West Nusa Tenggara (NTB) have great potential thanks to their unique cultural richness, yet they face major challenges in global market competition due to limited digital literacy and suboptimal promotional efforts. This study aims to understand how the application of dig...

Marketing public policy in the digital age: Government strategies for effective new media engagement under marketing 4.0

Pei-Hsuan Tsai · Chih-Jou Chen · Yi-Sheng Lu

Uloga digitalne marketinške komunikacije visokih učilišta

Guštin-Predolac, Luna

U današnjem globalnom poslovnom okruženju, digitalna marketinška komunikacija sve više dobiva na važnosti kao neophodna komponenta za postizanje uspjeha u različitim industrijama. Posebno u kontekstu visokog obrazovnog sektora, digitalna marketinška komunikacija igra ključnu ulogu u privlačenju i angažiranju ciljne pub...

Antecedents and Outcomes of Marketing Agility: A Dynamic Capability Leading to Performance

Aamir Abbas · Arfan Ali

In this digital era, digital startups require different capabilities to enhance performance. Marketing agility can be one of these capabilities, but how it can be developed remains unexplored. Therefore, this research aimed to investigate the antecedents and outcomes of marketing agility. It has investigated the role o...