Buscador de Tesis y publicaciones académicas

Social media marketing activities:

Faizan Ali · Abraham Terrah · Seden Dogan · Cihan Cobanoglu

Corporate Digital Responsibility (CDR) in AI-Driven Marketing

Werner H. Kunz · Jochen Wirtz

Značaj digitalne marketinške strategije na primjeru brenda Gucci

Martinović, Iva

This paper, entitled ,,The Importance of Digital Marketing Strategy on the Example of the Gucci brand’’, deals with marketing in the digital space. The aim of this paper is to explain the digital marketing strategy on the fashion brand Gucci. Fashion houses today have extremely high competition, given that we live in a...

Adoption of Digital Technology and Marketing in Enhancing SMEs Business Performance

A Musfirah · Aslam Jumain

Purpose: This study examines the effects of technology adoption and digital marketing on the performance of Small and Medium Enterprises (SMEs), with Human Resource (HR) readiness tested as a mediating variable. Methodology/approach: A quantitative, cross-sectional survey was conducted with 300 SMEs in Kecamatan Mangga...

KONTEN MARKETING DALAM INDUSTRI KREATIF DI ERA DIGITAL

Aldin, Aldama

Maraknya industri kreatif di Indonesia menjadikan konten komunikasi digital menjadi senjata utama dalam memasarkan sebuah produk atau jasa. Tantangan dalam mengelola konten marketing dan digital marketing menjadi perhatian khusus karena keberhasilan untuk memikat target pasar dalam memutuskan pembelian dan menanamkan b...

Digital Marketing Adoption and Growth of Women-Led SMEs in Nigeria

Ann Ikechi · Perearua Otobo · Chinyere C. Odimara

This study examines the effect of digital marketing adoption on the performance of women-led small and medium-sized enterprises (SMEs) in Nigeria, with customer growth modelled as a mediating mechanism. Anchored on the Technology Acceptance Model and the Resource-Based View, the study conceptualizes digital marketing a...

Pla de Marketing Digital : Arweave Textil

Juncosa Nogales, Anna · Universitat Autònoma de Barcelona. Facultat de Ciències de la Comunicació

Cada vegada més, els clients utilitzen plataformes digitals, el que influeix significativament en les seves decisions de compra. Per això, és essencial que lespetites empreses disposin d'una estratègia digital ben definida. Una eina fonamental per assegurar una presència en línia de qualitat i assolir els objectius emp...

Integrating Techno-Entrepreneurial Relationship Marketing (TERM) to Strengthen Student Entrepreneurial Competitiveness in Central Java

Dika Vivi Widyanti · Noor Suroija · M. Nahar · Bagus Yunianto Wibowo · y 2 más

The Techno-Entrepreneurial Relationship Marketing (TERM) model is a strategic framework that integrates digital innovation with relationship-based marketing to support student entrepreneurs in Central Java. This research adopts a mixed-methods design to evaluate how TERM impacts marketing outcomes by focusing on digita...

Pendampingan Digital Marketing, Media Sosial Dan Modal Usaha Terhadap Forum UMKM Tajur Halang Kabupaten Bogor

Hari Muharam · Hari Gursida · Isnurrini Hidayat Susilowati · Wiwik Widiyanti · y 2 más

The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is...

A STUDY ON MAPPING THREE DECADES OF LITERATURE ON DIGITAL MARKETING USING GENERATIVE AI

Latha Rani Buddha · null Dr.T.Venkateswarlu

The evolution of digital marketing over the last three decades has been transformative, reshaping business strategies and consumer behaviours globally. This study aims to systematically map the academic and practical advancements in digital marketing from its inception to the present. By conducting a comprehensive bibl...