Buscador de Tesis y publicaciones académicas

Improvement of marketing performance: Role of market sensing, digital marketing, and value creation ambidexterity

Mulyana Mulyana · Tatiek Nurhayati · Erlinda Ramadhani Permata Putri

O Papel do Marketing Digital no Instagram: Impacto na Intenção de Compra e Comportamento Real dos Consumidores

Santos, Sónia Patrícia dos

Nos últimos anos, o cenário do marketing digital passou por uma revolução sem precedentes, impulsionada pelo surgimento de novas tecnologias e plataformas online. Entre essas plataformas, o Instagram destacou-se significativamente, com mais de dois bilhões de utilizadores ativos mensais em todo mundo, estabelecendo-se...

PERANAN KEMASAN (PACKAGING) DALAM MENINGKATKAN PEMASARAN DIGITAL PRODUK USAHA MIKRO KECIL MENENGAH (UMKM) DI DESA FIRDAUS

null Santi M Hasibuan · null Fitri A Lestari · null Junita Putri Rajana

Community Service Partners in this activity are Micro, Small and Medium Enterprises (MSMEs) which are engaged in the business of producing and buying and selling snacks in Firdaus Village. This study aims to find out how the strategy for improving MSMEs is THE ROLE OF PACKAGING IN IMPROVING DIGITAL MARKETING OF MICRO S...

Implementing Scaffolded CPBL in Digital Marketing Education: A Study of Vocational Students in Information Technology and Culinary Programs

Safira Safira · Muhammad Hassan Massaty · Slamet Kurniawan Fahrurozi

Although digital marketing education has received increasing attention in vocational learning contexts, research specifically examining the role of scaffolded Cooperative Problem-Based Learning (CPBL) in enhancing students’ digital business readiness remains limited. This study aims to explore how scaffolded CPBL influ...

Digital Marketing in the Globalization Process

Ali Tehci

It is seen that the global economy has changed significantly as a result of digitalization, which facilitates cross-border communication and transactions. For this reason, businesses must use technology to promote their products or services and to encourage consumers. In this respect, social media platforms provide bus...

DIGITAL MARKETING FOR SMEs OPERATED BY HOUSEWIVES OF MALAKA SARI IN PANDEMIC SITUATION

Sevenpri CANDRA · Sulistyo HERIPRACOYO · Nuril Kusumawardani Soeprapto PUTRI · Anisa LARASATI · y 1 más

Covid-19 pandemic affected people’s lives and economic situation. In Malaka Sari, East Jakarta, Housewives were adapting to the situation by establishing home industry SMEs that produced several products, including products from used cooking oil as material. Due to pandemics, physical marketing was restricted, and thes...

Marketing digital: ações estratégicas de marketing de conteúdo para competitividade na internet

Nyrlene Rejane Pamplona Barros · Marina Ariente Angelocci

LABGROW: OS EXPONENCIAIS “ATALHOS” DE GROWTH HACKING MARKETING

Thaise Amanda Tomazi · Estela Maria Hoffmann · Ana Paula Kieling

Strategic Talent Acquisition for Ethical Marketing

Parul Kulshrestha · Dhiresh Kulshrestha

In today's dynamic and technology-driven business landscape, the convergence of ethical marketing, technology, and data governance has become paramount. This abstract provides a glimpse into the forthcoming book chapter titled “Strategic Talent Acquisition for Ethical Marketing: Leveraging Technology and Data Governanc...

Marketing Communication Strategy Pisau Cukur Merk Kingsman

null Marya Mujayana

This study aims to examine changes in the integrated marketing communication strategy for the KingsMan brand knife. This research focuses on the strategy changes made by KingsMan in market penetration in the midst of market competition. Apart from market competition. The product brand is constrained by restrictions dur...