Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto Revisado por pares 4 citas

The effects of digital marketing, word of mouth, and service quality on the purchase decisions: An empirical study of food SMEs products

Layung Paramesti Martha · Ardhin Primadewi · Enni Soerjati Priwirjanto · Endang Fatmawati · y 3 más

The purpose of this study is to analyze the influence of digital marketing, word of mouth, and service quality on purchasing decisions through a quantitative questionnaire using an accidental sampling method. The research is designed to find out the relationship between the influence of digital marketing, word of mouth...

2. Zero hunger H economics and business social sciences

• Growing Science
• DOI: 10.5267/j.ijdns.2023.5.012

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Artículo 2024

AI-support architecture in digital marketing

Kutuzova, Anastasia

In recent years artificial intelligence (AI) has become an indispensable tool in digital marketing that is able to simplify human performance and expand business opportunities. This research considers the current AI (artificial intelligence) architectures in digital marketing, reflects on their impact on the activities...

engineering and technology

• English
• DOI: 10.57809/2024.3.4.11.6

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Capítulo de libro 2025 Revisado por pares

Engaging New Customers through Marketing in the Metaverse

Puneet Kumar · Surendra Tiwari · Nitin Saxena

As the metaverse continues to emerge as a transformative space, businesses are increasingly exploring avenues to engage new customers through innovative marketing strategies. This paper delves into the potential of the metaverse as a platform for customer engagement and examines various marketing techniques tailored to...

economics and business social sciences

• BENTHAM SCIENCE PUBLISHERS
• DOI: 10.2174/9798898810368125010007

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Artículo 2026 Acceso abierto

The Digital Marketing Revolution: A Strategic Exploration of Influencer Dynamics and Predictive Consumer Analytics in the Age of Data-Driven Decision Making

Pratik Pandit Kamble · Dr. Yogendrah Deaokar

The digital marketing landscape has evolved from simple online advertisements to complex, data-driven ecosystems. This research paper investigates the impact of influencer marketing and consumer analytics on modern brand-building strategies. The study aims to analyze how social media influencers bridge the gap between...

• Zenodo
• English
• DOI: 10.5281/zenodo.19843112

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Artículo 2026 Acceso abierto

The Digital Makeover: Integrating Influencer Marketing and Consumer Analytics to Revolutionize Salon Management, Setup, and Freelance Consulting (2025-26)

Dr Snehal Suresh Sukate. · Sheetal Suresh Sukate

The beauty and wellness industry has shifted from traditional "word-of-mouth" to "scroll-and-click" marketing. This research paper explores the strategic correlation between digital marketing tools and the operational success of salon owners and consultants. It examines how influencer marketing drives brand trust and h...

• Zenodo
• English
• DOI: 10.5281/zenodo.19816198

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Tesis (sin nivel) 2024 Acceso abierto

The Influence of Email Marketing on Customer Loyalty in the E-Commerce Retail Arena in India

Yogananda, Tarun

The study analyses the influence of email marketing on customer loyalty in the Indian ecommerce retail industry. In the fast-paced digital market, email strategies play a crucial role in developing lasting customer relationships and strengthening brand loyalty. Using quantitative methodology, this study examines the re...

Marketing Electronic Mail economics and business social sciences

• Ireland
• English

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Artículo 2023 Acceso abierto Revisado por pares 8 citas

Digital Technologies in Agrarian Marketing

Serhii O. Koberniuk

This article is aimed at studying the current directions of application of digital technologies in agrarian marketing. The purpose of the article is to define current trends in the development of digital technologies in order to evaluate their potential, problems of use, adaptation of opportunities to improve the effic...

digital technologies 2. Zero hunger social networks HF5001-6182

• Research Centre of Industrial Problems of Dev...
• DOI: 10.32983/2222-4459-2023-2-270-277

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Tesis de maestría 2024

A influência do marketing digital e do "destination brand" na intenção de visitar e recomendar um destino turístico

Paiva, Henrique Figueiredo

A ascensão das tecnologias digitais, particularmente o marketing digital e redes sociais, transformou profundamente a indústria do turismo, uma área historicamente dependente de informações ricas e detalhadas para atrair visitantes. Este estudo investiga o impacto comparativo do marketing digital e do "Destination bran...

Destination branding Redes sociais economics and business social sciences

• Portugal
• Portuguese

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Artículo 2026 Acceso abierto Revisado por pares

Digital-Based Educational Marketing Strategies in Islamic Schools: Constraints and Supporting Factors for Institutional Competitiveness

Nadella Putri · Mahmud MY · Suci Fitriani

Abstrak Transformasi digital dan meningkatnya persaingan antar lembaga pendidikan menuntut madrasah untuk mengembangkan strategi pemasaran yang lebih adaptif, efektif, dan bernilai. Dalam konteks lembaga pendidikan Islam, pemasaran digital tidak hanya berfungsi sebagai media promosi, tetapi juga sebagai sarana untuk me...

social sciences education

• Jurnal Edu Riligia, Pascasarjana UIN Sumatera...
• DOI: 10.47006/ijierm.v8i1.666

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Artículo 2024 Acceso abierto Revisado por pares

Analyzing the Impact of Meme Marketing on Consumer Engagement in the Digital Era

Aditya Kumar Pandey -

This research explores meme marketing, a new type of social media marketing that has gained popularity due to its capacity to engage and amuse consumers. Businesses and marketers are seeing the benefits of using memes to engage with consumers. The research attempts to investigate the influence of meme marketing activit...

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.2024.v06i02.18961

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