Buscador de Tesis y publicaciones académicas

Pengaruh Digital Marketing, Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Honda Merek PCX di Blora

null Muhammad Adib Sugih Arto · null Triyanto

Businesses need a strong marketing plan in order to boost the amount of product sales they create. Good use of functions for digital marketing, strong brand image and guaranteed quality products are needed for the right marketing strategy to promote company results. The population of customers in Blora Regency who buy...

Fashion Brands in the Metaverse: Redefining Digital Marketing and Branding Landscapes

Yasmina Zaki · Meng-Shan Wu · Allam Hamdan · Jeremy Thomas

In the rapidly evolving digital world and the emergence of virtual reality platforms, fashion brands must establish their presence in these new landscapes. Current frameworks require the redefinition and development of major concepts, such as digital marketing and branding. Despite the novelty of the metaverse, the fas...

MARKETING DIGITAL Y SU IMPACTO EN LAS PYMES

Calle Barroso, Alejandra

El trabajo analiza el impacto del marketing digital en las pymes, destacando su papel clave en la competitividad y crecimiento empresarial. Expone las principales estrategias digitales como SEO, SEM, redes sociales, email marketing, marketing de contenidos y e-commerce, junto con sus beneficios y desafíos. A través de...

Enhancing Brand Awareness through Content Marketing Strategy Analysis in the Digital Landscape

Harlen Silalahi · Saut Guna

This research explores content marketing strategies aimed at increasing brand awareness in the digital landscape. By analyzing existing literature, theoretical frameworks, and empirical studies, the study identifies key components of effective content marketing strategies and their impact on brand awareness. The resear...

Research on the Sustainability of Chinese Emerging Social Media Marketing

Jiyong Hu · Zichang Li

This article examines trends in social media marketing strategies within the framework of Chinese enterprises, highlighting the interplay between emerging digital marketing and sustainable development in a dynamic economic environment. By examining current emerging social media marketing trends in China and incorporati...

Digital Marketing Usaha Baru

Teguh Widodo

THE FUTURE OF GENERATIVE AI IN DIGITAL MARKETING: CHALLENGES AND OPPORTUNITIES

Marija Đaković · Aleksandar Rikalović

This paper examines the impact of generative artificial intelligence (AI) in digital marketing, focusing on both opportunities and challenges. Generative AI, which creates new content such as text, images, and videos, enables improved personalization and automation in marketing. Tools like ChatGPT and DALL-E streamline...

A Novel Marketing Strategy Framework for E-commerce Enterprises in the Digital Economy

null Nivritti James · null Sushma Tiwari

The rise of the digital economy has rendered traditional marketing methods insufficient to meet the evolving expectations of modern consumers. E-commerce enterprises must now adopt intelligent, data-centric, and customer-focused strategies to sustain growth and remain competitive. This study examines how digital transf...

Planejamento de marketing digital na comercialização internacional de vestuário moda praia por e-commerce

Tasso, Melissa

Resumo: O e-commerce consiste na negociação de produtos ou serviços utilizando a internet como meio de comunicação para o relacionamento comercial. O vestuário moda praia brasileiro destaca-se mundialmente por possuir modelos diferenciados e marcantes pela valorização estética do corpo. Nesse contexto, o marketing digi...

Consumer Responses to Influencer Marketing: Does Mindfulness Lead to Mindful Consumption?

Abhijeet Chitalkar · Preetha Menon