Buscador de Tesis y publicaciones académicas

The Greatest Tricks of Digital Alcohol Marketing: The Consumer’s Voice and Alcohol e-Marketing

Mojca Ramšak

Transforming marketing: A comprehensive survey of AI's impact on digital and affiliate marketing

Taanishka Shetty

Customer Relationship Marketing (CRM) for the Design of Strategies in Digital Marketing

Raquel Ayestarán

Sentiment Analysis and Topic Modeling in Destination Marketing in the Digital Era

Suraj Kushe Shekhar

This study explores how sentiment analysis and topic modeling improve destination marketing in the digital age, emphasizing tourist engagement and brand loyalty. Using user-generated content from Scopus-indexed texts, it examines consumer behavior through the Technology Acceptance Model (TAM), the Stimulus-Organism-Res...

How the Digital Economy Is Revolutionizing Marketing Management and Driving Sustainable Development

Tetiana Sak · Inna Mylko · Olena Ivashko · Ihor Chulipa · y 2 más

E-business, based on information, communication, and digital technologies, is a component of the digital economy. Furthermore, it is characterized by active development, determining the currently spreading changes in the traditional economy. The purpose of this study is to determine the impact of the digital economy on...

Estrategias de marketing digital para la comercialización b2c de productos para mascotas en el mercado colombiano

Ladino, Edison

Tabla de Contenido Página Lista de Tablas........................................................................................................................... 3 Lista de Figuras ......................................................................................................................... 4 Resumen .......

Analisis Strategi Pemasaran Bank Syariah Berbasis Digital Fintech (Financial Technology) Terhadap Pelayanan Nasabah

null Chairunnisa Dian Puspa · null Muhammad Lathief Ilhamy Nasution

Digital financial services provided by fintech companies operate or make use of digital technologies. One of the banks that has offered digital fintech-based services are Bank Muamalat KCP Medan Baru. These services include virtual account services, cash management systems, online banking, m-banking (M-DIN), and ATMs....

OVERCOMING CRISIS PHENOMENA OF TOURISM ENTERPRISES THROUGH APPLICATION OF MODERN MARKETING TECHNOLOGIES

V. Svitlychna

The issues of finding new ways to overcome the crisis of tourism enterprises are studied. The factors of negative impact of the Covid pandemic on the tourism industry are revealed. Attention is focused on the study of marketing activities in the process of survival of tourism enterprises. Emphasis is placed on studying...

Digital Arts Marketing for Cultural Consumption and the Strengthening of e-Cultural Tourism. Examples from Greece and Germany

Despoina Tsavdaridou · Eirini Papadaki · Nikolaos Trihas

Abstract Digital marketing is a dynamic process with multiple benefits for organizations, highlighting a new consumer-centered economy. The objective of this cross-national study is to analyze the digital communication strategy of four cultural organizations in Greece and Germany and examine the impact of digital marke...

PENGARUH RELATIONSHIP MARKETING, ONLINE CUSTOMER REVIEW DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN LAYANAN INDRIVE DI SURABAYA

Mochammad Rizqi Sya’ban · Ute Chairuz Nasution · Ni Made Ida Pratiwi

Penelitian ini dilatar belakangi oleh perkembangan teknologi digital yang saat ini sudah memberikan dampak yang signifikan terhadap perkembangan industri di Indonesia salah satunya adalah industri transportasi. Perkembangan teknologi ini memaksa perusahaan didunia industri transportasi untuk melakukan inovasi dalam men...