Buscador de Tesis y publicaciones académicas

Product Branding Training Model for MSMEs in Probolinggo Regency

Joko Setiyo · Imam Mukhlis · Fulgentius Danardana Murwani

Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, Eas...

Implementation of Digital Marketing in Increasing Marketing Distribution at Pt. Sreeya Sewu Indonesia, Tbk

null Gita Siwi Anggraeni

The goal of this research is to shed light on the marketing process at PT. Sreeya Sewu Indonesia, Tbk, with a focus on enhancing its digital marketing distribution. The data collection process for this company starts from December 11, 2023, to January 5, 2024. After the data collection process is complete, the research...

Optimizing startup digital marketing with artificial intelligence (AI) tools

Larina, Marina

To assess the impact of Artificial Intelligence (AI) on the digital marketing strategies of startups, this study was undertaken. The goal was to explore how AI could enhance marketing effectiveness, focusing on customer engagement and campaign personalization, which are crucial for the competitive growth of startups. T...

PENGARUH RELATIONSHIP MARKETING, ONLINE CUSTOMER REVIEW DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN LAYANAN INDRIVE DI SURABAYA

Mochammad Rizqi Sya’ban · Ute Chairuz Nasution · Ni Made Ida Pratiwi

Penelitian ini dilatar belakangi oleh perkembangan teknologi digital yang saat ini sudah memberikan dampak yang signifikan terhadap perkembangan industri di Indonesia salah satunya adalah industri transportasi. Perkembangan teknologi ini memaksa perusahaan didunia industri transportasi untuk melakukan inovasi dalam men...

Unleashing the Power of YouTube Video Marketing : Comprehensive Road Map for Companies

Songok, Ruth

This bachelor's thesis examines how YouTube, as a marketing tool, helps businesses grow and succeed in video marketing, drawing on the case study companies of Nokia, Lego, and Red Bull. This thesis research utilizes publicly available secondary data sources and YouTube data during the data collection. The primary objec...

Digital Marketing Tools

Singh, Sandeep Kumar

The Use of Mobile-Based Android Media In Digital Marketing Learning To Improve Learning Motivation

Achmad Muslichun · Triana Rejekiningsih · Deny Tri Ardianto · Mustagfirin Mustagfirin · y 1 más

Background - The development of digital marketing competencies is essential in technology-driven industries. However, learning outcomes and students’ motivation in digital marketing courses at Magistra Utama Surakarta remain suboptimal due to the limited use of interactive and engaging learning media. Conventional teac...

Impact of Consumer Behaviour on Sales and Marketing

Pehal Srivastava

Abstract Understanding consumer behaviour is vital for effective marketing and sales strategies. This study examines how psychological, social, and digital influences shape consumer decisions and how these insights are used by businesses to drive marketing success and boost sales performance. A mixed-method approach co...

ЦИФРОВІ ТЕХНОЛОГІЇ ЯК ДРАЙВЕР ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ

Autoría no especificada

This article examines digital technologies as a key driver of improving the effectiveness of marketing communications in the context of the digital economy and increasing environmental uncertainty. The study focuses on the transformation of marketing communications from traditional and instrumental approaches toward ad...

INFLUENCE OF ARTIFICIAL INTELLIGENCE ADOPTION, BIG DATA ANALYTICS, AND MOBILE MARKETING ON MARKETING PERFORMANCE: THE MODERATING ROLE OF DIGITAL TRANSFORMATION READINESS

null Nisar Fatima · null Tamsila Gill · null Dr. Qaisar Maqbool Khan

Purpose - Organizations in fast-moving markets are increasingly stressed to reconsider their approach to attracting, engaging and retaining customers. The paper will consider the impact of three discrete digital capabilities, on marketing performance, that are Artificial Intelligence (AI) adoption, Big Data Analytics (...