Buscador de Tesis y publicaciones académicas

Utmaningar och möjligheter med digital transformation : En fallstudie om hur en detaljhandelsorganisation kan arbeta med marknadsföring i digitala kanaler

Andersson, Felicia · Carlsson, Olle

Digital transformation har lett till ökad användning av digitala teknologier, detta skapar förändringar i samhället som kan leda till att företag måste ta fram nya strategier för att vara fortsatt konkurrenskraftiga. Med en kvalitativ ansats i form av en fallstudie undersöker denna studie hur ett företag inom detaljhan...

Setting up digital/automated services

Marjolein Visser · Wout van den Dool

The Unwavering Importance of Email Marketing in the Digital Age

Sharma

In the fast-evolving landscape of digital communication, where new platforms and fleeting trends constantly emerge, one channel has consistently proven its enduring value: email marketing. Far from being an outdated tool, email marketing remains one of the most powerful, cost-effective, and direct ways for businesses t...

Digitaalisen markkinoinnin suunnitelma mikroyritykselle

Eriksson, Julia

Tämän toiminnallisen opinnäytetyön tarkoituksena oli luoda digitaalisen markkinoinnin suunnitelma, jonka avulla yritys pystyy hyödyntämään verkkosivuja ja sosiaalista mediaa markkinoidakseen palvelujaan mahdollisimman tehokkaasti. Tarkoitus oli suunnitella käytännöllinen digitaalisen markkinoinnin suunnitelma, joka ott...

INFLUENCER MARKETING: A UTILIZAÇÃO DE CAMPANHAS DE PAID SOCIAL NA MEDIA.MONKS

Vaz, Filipa Maria Rodrigues Palma

O presente relatório foi realizado no âmbito do estágio realizado na Media.Monks, entidade que fornece serviços de marketing, orientada para o digital, que conecta conteúdo, dados e media digital e serviços de tecnologia. A agência, integrada no grupo S4 Capital, produz sites, jogos, filmes, conteúdo de redes sociais,...

The Implementation of Data Analytics in Digital Marketing to Improve Business Performance

Nur Alifah

n the digital age, marketing practices have undergone a significant transformation with the integration of data analytics. This study aims to explore how the implementation of data analytics in digital marketing can enhance business performance. By analyzing consumer behavior patterns, campaign effectiveness, and chann...

Digital Entrepreneurship Assistance for Handicraft SMEs in Cileng Village

Richo Diana Aviyanti · Anny Widiasmara · Heidy Paramitha Devi · Puji Nurhayati · y 2 más

The increase in the number of MSMEs will not contribute and support them if they cannot compete with the changing times. Internet of Things (IoT) is one form of changing times that impacts all aspects, including business. The impact of IoT on business is the existence of businesses, from conventional businesses to digi...

Decoding Customer Perception of AI-Driven Digital Marketing: Evidence from Kerala

Dr. B. Nandhakumar · P. V. Keerthi

The rise of Artificial Intelligence (AI) technology is considered a game-changer for digital marketing practices. This paper attempts to assess the customer perception towards the AI-based digital marketing practices by studying factors like personalization, trust, data privacy, engagement and purchase intentions of cu...

??Využití short-form videí pro propagaci dekorativní kosmetiky u generace Z?

Zamrazilová, Linda

ZAMRAZILOVÁ, Linda. Using short-form videos to promote decorative cosmetics to Generation Z. Brno, 2023. Bachelor Thesis. Mendel University in Brno. Thesis supervisor Ing. Stanislav Mokrý, Ph.D. Digital marketing is an important aspect for an effective branding strategy currently. One of the important tools of e-market...

Digital Ascension: Digital Marketing Strategies of Skytrax 5 Star Airlines

Mehmet Emin Keke