Buscador de Tesis y publicaciones académicas

COMMUNITY MARKETING AS THE BASIS FOR TRANSFORMING THE MARKETING PARADIGM IN THE DIGITAL ECONOMY

Irina Yu. Kharlamova

The article analyzes the transformation of the marketing paradigm in the digital economy, where traditional tools are losing their effectiveness. The author considers community marketing as a new strategic model based on the formation and development of a living community around a brand. The article presents the theore...

Article RETRACTED due to malpractice Empowering Instructors through HRM Practices to Implement Digital Marketing Strategies for Promoting Student Engagement in University Physical Activitiesstructors through HRM Practices to Implement Digital Marketing Strategies for Promoting Student Engagement in University Physical Activities

null Amirhossein Golzarizamir

Introduction: Promoting student engagement in physical activities is a cornerstone of holistic education in higher education. While digital marketing serves as a key tool for this purpose, a significant research gap exists regarding the synergistic relationship between Human Resource Management (HRM) practices, instruc...

Upaya Pemanfaatan Digitalisasi Pemasaran Dalam Meningkatkan Daya Saing UMKM Di Desa Dongko

null Dian Ayu Lestari · null Jihan Amira Nurcahyo · null Pahala Raja Pangindoan Simanullang · null Wiwin Yulianingsih

Digitalization of marketing emerged in the Industrial Revolution 4.0 Era, which in the era of digital technology and the internet must be interconnected. This is a challenge for Micro, Small and Medium Enterprises (MSMEs) to have creative, innovative businesses and minimize operational costs. Through student service ac...

Digital Transformation and Digital Marketing Strategy of the Traditional Clothing Industry

Tianyi Zhao

Hurdles to Efficient Digital Marketing

Arpita Agnihotri · Saurabh Bhattacharya · Natalia Yannopoulou

Digital Marketing Brief

Diego Adolfo Carrasco Gubernatis

Value Creation Through Digital Content: Entertainment Value

Agata Krowinska · Clidna Soraghan

A Study of Impact of Social Media Marketing in Consumer Behaviour

Shekhar Bhardwaj - · Prof. Sumit Koul -

This master's thesis explores how social media marketing affects customer behavior in the modern digital environment. Businesses looking to succeed in the digital marketplace must now comprehend social media's impact on consumer behavior due to its widespread use and crucial position in marketing tactics. Using a mixed...

Analisis Strategi Digital Marketing Meta Ads dan TikTok terhadap Keputusan Pembelian Kopi Sachet Kang Kopi di Provinsi Jawa Barat

Benny Tunggul Hasiholan · Irma Purbawati Wisnandar

Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing melalui Meta Ads dan TikTok Marketing terhadap keputusan pembelian kopi sachet Kang Kopi di Provinsi Jawa Barat. Menggunakan metode regresi linier berganda, penelitian ini melibatkan 150 responden dan mengukur pengaruh dua variabel independ...

The Impact of Influencer Marketing on Halal Product Purchase Decisions: An Analysis in the Digital Era

null Nanda Alfreda Putri · null Mariyatul Kiptiyah · null Revalina Aurelia Oktanti · null Shabahah El Rojana · y 2 más

This study aims to understand the impact of influencer marketing strategies on consumer attitudes in choosing halal products in the digital era. The approach used was a systematic literature review, examining 15 relevant journal articles from both Indonesia and abroad. The study results show that marketing through infl...