Buscador de Tesis y publicaciones académicas

Peran Kapabilitas Pemasaran Digital dalam Meningkatkan Ketangkasan Proses Bisnis dan Kinerja Pemasaran

null Wesly Tumbur ML Tobing · null Lukman Santoso · null Reni Veliyanti

The purpose of this research is to examine the role of business process agility in creating a significant relationship between digital marketing capabilities and marketing performance in construction companies in Java. The research method was carried out quantitatively by collecting data by distributing questionnaires...

Multimedia Advertising and Marketing Methods in the Context of Digital Communication

Zhou Shen

This study uses a longitudinal multi-case study design and the objectives of the study are: 1. to explore the application of digital content marketing (DCM) strategies in the context of digital communication; 2. to identify the communication objectives used in their DCM strategies for social media using luxury car bran...

PENGARUH SOCIAL MEDIA MARKETING TERHADAP PENINGKATAN KUNJUNGAN DI LAYANAN KESEHATAN

Widya Ayu Shantika · Merdayana Merdayana · Meyta Minggar Kusumasari · Shafira Fitriany · y 3 más

Transformasi digital telah mengubah lanskap pemasaran rumah sakit, menjadikan digital marketing sebagai instrumen strategis yang imperatif. Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing, khususnya social media marketing (SMM), terhadap peningkatan kunjungan pasien di rumah sakit melalu...

Integration of Traditional and Digital Marketing Communication Strategies in New Student Recruitment

Abdul Haris · Selamat Riadi · Widya Nengsih · Rd. Heri Solehudin · y 1 más

Competition among universities to attract prospective new students is now increasingly fierce, encouraging higher education institutions to adopt more comprehensive and integrated marketing communication strategies. This study aims to evaluate the effectiveness of combining conventional marketing communication strategi...

Digital Marketing of Unhealthy Foods and Non-alcoholic Beverages to Children and Adolescents: A Narrative Review

Gabriela Fretes · Paula Veliz · Ana Maria Narvaez · D’Arcy Williams · y 3 más

With growing access to electronic devices and time spent online, the food and beverage industry increasingly uses digital media to market unhealthy foods and non-alcoholic beverages (high in unhealthy fats, sugars, and/or salt and often highly processed) to children and adolescents. We conducted a narrative review of t...

Transforming Digital Marketing with Generative AI

Autoría no especificada

THE ROLE OF DIGITALIZATION IN TRADE MARKETING ACTIVITIES OF ENTERPRISES

Svitlana Vasyltsova · Maksim Hasiuk

The article analyzes the role of digitalization in the trade marketing activities of enterprises in the modern business environment. Starting with an overview of current trends in business and trade, the article discusses the key aspects of the impact of digital technologies on marketing strategies and trading processe...

Defining Digital Marketing

Diego Adolfo Carrasco Gubernatis

Are digital natives eco-friendly consumers?

Wided Batat

Ethics in Digital Payment

Mustafa Koç