Buscador de Tesis y publicaciones académicas

FREIGHT FORWARDER İŞLETMELERİN DİJİTAL PAZARLAMA UYGULAMALARINA İLİŞKİN NİTEL BİR ARAŞTIRMA

Başak, Hasancan · Tanrıverdi, İlknur

Teknolojinin gelişmesi ile işletmelerin dijital pazarlama kullanımı hızla yayılmaktadır. Lojistik sektörü de dijital gelişmelerden etkilenen sektörlerin başında gelmektedir. Bu çalışmada lojistik sektörünün önemli oyuncularından olan freight forwarder işletmelerin dijital pazarlama uygulamalarının tespit edilmesi amaçl...

Ethics in Digital Pricing

Nilgün Sarıkaya

The Influence of Digital Promotion, Product Quality and Product Halal Commitment on Marketing Performance of Meatball Small and Medium Enterprises (SMEs) in Bantul Regency

null Annisa Akmala Dewi · null Febrian Wahyu Wibowo · null Baiq Ismiati · null Al Haq Kamal

Introduction: Small and Medium Enterprises (SMEs) play a vital role in the Indonesian economy, particularly in Bantul Regency, which holds significant potential in the food processing sector, including meatballs. However, intense competition requires effective marketing strategies to improve marketing performance. This...

PENGUATAN PEMASARAN DAN BRANDING PRODUK PANGAN SEHAT POSBINDU DAHLIA INDAH MELALUI PENDEKATAN KOMUNITAS

null Jeremy Putra Pratama · null Taqwa Putra Budi Purnomo Sidi Hiram

Posbindu Dahlia Indah is a community-based business that develops healthy food products from natural ingredients. Products such as Kunyit Asem, Kunyit Tawar, Asem Gula, Ginger Powder, and Vegetable chips are produced with an environmentally friendly approach and without preservatives. However, Posbindu faces challenges...

Analyse des liens entre le déploiement du marketing digital et le soutien des dirigeants : cas des banques commerciales de la Guinée Conakry

LAWANI, Aminou

Dans cet article, nous, proposons d’analyser les liens entre le support de la direction et le déploiement du marketing digital dans les entreprises bancaires guinéennes. Les dirigeants d’entreprise sont les chefs d’orchestre de la digitalisation de leur processus. La digitalisation change fondamentalement la vie des or...

Applying the 4P’s Marketing Mix in Vietnam Hospitality Industry to attract European Tourists

Bui, Hoa

Information Technology (IT) brings enormous benefits to the business world. It enables organizations to work more efficiently, maximize productivity, reach customers quickly, reduce operational costs, advertise, etc. Thanks to information technology, it is easier to communicate with customers. This provides businesses...

Digitalization of Marketing in Amadanom Dampit Coffee SMEs

Rezhania Jelly Kriteria

This study aims to determine and analyze how the application of digitalization of marketing in Small and Medium Enterprises Coffee Amadanom in Dampit District, Malang Regency. This research is a research with a qualitative descriptive approach. Researchers want to do research with a natural background or according to t...

Application of Product Design, Design of Digital Promotion Tools and Design of On-Line Marketing Media for MSMEs Pupuk Bokashi in Getasan District Semarang Regency

Isnaini Nurkhayati · Endang Sulistiyani · Azizah Azizah · Jati Nugroho

Community service aims to help provide solutions to problems in the fields of production, promotion and marketing faced by MSMEs of Pupuk Bokashi,Getasan District, Semarang Regency.Community Service is carried out in order to improve product quality, expand marketing areas, and increase the income of partner MSMEs.The...

Las estrategias de marketing digital y su influencia en la intención de compra de la generación millennial en las tiendas por departamento

Perry Zimmermann, Camila Alexandra · Vinces Flores, Mariana Raquel

Las estrategias de marketing digital se han convertido en una herramienta fundamental para todas las empresas que buscan introducirse a la nueva era digital, en donde se observa cómo los consumidores han ido migrando del comercio tradicional al online. Este es el caso de las tiendas por departamento, que se han visto f...

Transforming from Traditional to Digital Values

Ira Kaufman · Chris Horton · Mariusz Soltanifar