Buscador de Tesis y publicaciones académicas

Digital analytics, testing and experimentation

Tom van den Berg · Danny Oosterveer

Digital Consumer and Cybersecurity.

Sarwat Nafei

Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust

Omar Abdulaziz Sultan Abdullah · Junainah Mohd Mahdee · Nurazlin Mohd Fauzi

Digital marketing shapes each moment of the contemporary travel journey, yet limited evidence still obscures how individual tactics foster purchase decisions. This conceptual study will develop an integrative framework that integrates four core touch-points, including social media marketing, email marketing, search eng...

Research on the Dual-driving Mechanism of Social Media Marketing on Enterprise Brand Building and Sales Growth in the Digital Age: From the Perspective of Operations Management

Yiyun Xie

In the digital age, social media marketing has become a crucial strategy for enterprise development. As the digital landscape continues to evolve, businesses are constantly seeking effective ways to stand out and connect with their target audiences. Leveraging its advantages such as wide coverage, low cost, and high in...

PERANCANGAN DIGITAL MARKETING SEBAGAI STRATEGI PENGEMBANGAN USAHA SONGKET CEK ONAH PALEMBANG

Purwati Purwati · Jalaludin Sayuti · Nadhira Tasya Melati

Cek Onah songket business is one of the Palembang songket weaving craftsmen. So far, the products have only been marketed through word of mouth marketing and participating in exhibition activities as a promotional medium, so that the market share has not reached the expected target, and it is necessary to do online mar...

Digital and Collaborative Marketing Strategy for Palutungan Camping Ground Based Tourism Development

Enda Sukenda · Azhar Affandi · Yudhi Koesworodjati

Palutungan Camping Ground, located within the Mount Ciremai National Park in Kuningan Regency, West Java, faces a 19.68% decline in tourist visits in 2023, highlighting the need for effective marketing strategies to enhance its appeal as a nature-based tourism destination. This study aims to analyze current marketing s...

Pengaruh Digital Marketing, Kualitas Pelayanan, dan Kualitas Produk terhadap Keputusan Pembelian di CV. Ifastore

Muhamad Ibrahim · Khotim Fadhli

This paper investigates CV. ifastore consumer purchase decisions in relation to digital marketing, service quality, and product quality. The study approach is quantitative; data collected via a questionnaire comprising 89 respondents is followed by data analysis employing multiple linear regression with the SPSS progra...

El paradigma del marketing digital en la academia, el emprendimiento universitario y las empresas establecidas

del Toro, Guillermo Jose Navarro

La actualización que requiere el estudiante en el área de marketing es de suma importancia, ya que no puede esperar hasta que sea profesionista para actualizarse, sobre todo en emprendimiento y en el marketing digital. El objetivo de este trabajo fue desarrollar un módulo de especialidad de marketing digital que permit...

Incidencia del marketing digital en la rentabilidad económica de las microempresas del CIIU I5610.01, parroquia Sangolquí, periodo 2022-2023

Chimbo Guamantica, Andrea Estefania

La presente investigación tiene como objetivo analizar la incidencia del marketing digital en la rentabilidad económica de las microempresas clasificadas bajo el código CIIU I5610.01, ubicadas en la parroquia Sangolquí durante el periodo 2022-2023. El estudio se desarrolló bajo un enfoque mixto, combinando métodos cual...

THE EFFECT OF DIGITAL MARKETING AND INFLUENCERS ON THE PURCHASE INTENTION OF FOOD AND BEVERAGE PRODUCTS FROM SMES IN GENERATION Z

Felicia Sylviana

The In connection with the difficulties experienced by SMEs, especially in marketing difficulties, it is necessary to conduct research in connection with testing the phenomenon of SMEs, especially in the city of Palangka Raya, Central Kalimantan, Indonesia on the influence between the dimensions of digital marketing an...