Buscador de Tesis y publicaciones académicas

IMPORTANCE AND PLACE OF DIGITAL MARKETING IN IMPROVEMENT OF WOMAN COOPERATIVES

Burçin Başaran · Yasemin Oraman

The participation to labor force of woman is of great importance for country economy and the most important factor is cooperatives that ease women involved in economy. For that purpose, activities, facilitating services and support to cooperatives established by women, shall be carried out. As well, this is to improve...

Cannabis and web marketing strategies-A study of Colorado cannabis vendors

Samer Forzley

PurposeThis study aimed to investigate the level of adoption of digital marketing by cannabis vendors in the state of Colorado.Design/methodology/approachThe study surveyed a random sample of 30 cannabis vendors in the state of Colorado. The analysis of the vendors’ use of digital marketing methods was conducted using...

Recommendations for the Market Segmentation Process

Karjaluoto, Henri

This thesis study focused in developing the marketing process of the case company, and the establishment of market segmentation process for the needs of it. The constant growth of the company and its portfolio of products in the complex market environment demanded more efficient ways to target the markets. Digital mark...

Evaluación de estrategias de marketing digital en el sector de la moda

Navarro Montes, Alejandra

[EN] The objective of this TFG the objective of this TFG is oriented towards the evaluation of the different digital marketing strategies currently used in the fashion industry, as this type of marketing has revolutionized the way brands promote themselves and connect with consumers. The effective use of digital market...

Digital Media Art Empowering Innovation Pathways for E-Commerce Marketing in the Digital Economy Era

Autoría no especificada

AI and Digital Ethics

Faruk Dursun

Value Creation Through Digital Content: User Co-creation Value

Denitsa Dineva

Faktor Keberhasilan Promosi SKINTIFIC dengan Mengimplementasikan Digital Marketing pada TikTok

Andin Rusmini

Kemajuan teknologi berdampak pada banyak hal, salah satunya adalah pada proses pemasaran sebuah produk. Penyebaran informasi produk dapat dilakukan dengan mudah dan juga cepat melalui media sosial yang dapat dijadikan media promosi. Mencari informasi seputar produk menjadi lebih mudah dan juga efisien dengan adanya med...

Marketing digital y posicionamiento de marca de las pymes de calzado del Ecuador

Saltos-Cruz, Juan Gabriel · Naranjo-Holguín, Fernando · Ortiz-Paredes, William Franklin

En concordancia con el nuevo orden económico mundial, el marketing digital constituye un elemento fundamental de la gestión empresarial. El objetivo de esta investigación fue diseñar los componentes de un sistema de gestión de marketing digital como contribución al incremento del posicionamiento de marcas de calzado de...

Ethical and Privacy Issues of Artificial Intelligence in Digital Marketing: Evidence from AI Sprint Private Limited

Parthiban M · Dr. Raman P

Abstract — The rapid proliferation of artificial intelligence (AI) technologies in digital marketing has ushered in unprecedented capabilities for personalization, automation, and consumer engagement. However, this progress raises critical ethical and privacy concerns that remain insufficiently addressed in organizatio...