Buscador de Tesis y publicaciones académicas

Challenges in Measuring ROI for Multi-Channel Digital Marketing Campaigns

Borase, Pravin S.

Abstract This research paper focuses on the landscape of digital marketing has expanded into a multi-channel framework, where businesses utilize various online platforms, including search engines, social media, email, and paid promotions, to enhance brand recognition and engage with potential customers. However, evalua...

Optimalisasi Digital Marketing Instagram Sebagai Channeling Di Lingkungan Mahasiswa UPI Kampus Cibiru

Hendriyana Hendriyana · Syifaul Fuada · M. Ridwan Sutisna · Deden Pradeka · y 1 más

Business Model Canvas (BMC) is a method used as business management strategy. This second stage of community service is developing BMC model on channeling elements techniques for communicating, interacting, and meeting between sellers and buyers. The purpose of this community service is the application of technology in...

The Impact of Digital Marketing on Hospitality SMEs post Covid

Quinn, Leah Ann

This study examines the impact of digital marketing on hospitality SMEs post Covid-19 in Ireland. Digital marketing and the use of social media is constantly evolving and has seen huge developments since the start of the pandemic and has contributed to small businesses like cafes, pubs and restaurants in their survival...

Presenting a Social Media Marketing Model in the Fashion and Apparel Industry Using Grounded Theory

Vali Abar · Majid Fani · Majid Fattahi

Objective: The purpose of this research is to present a social media marketing model in the fashion and apparel industry using grounded theory. Methodology: The nature of the present research is exploratory, employing qualitative data. The statistical population of the research includes experts and Ph.D. professors in...

PENGARUH DIGITAL MARKETING TERHADAP REPURCHASE INTENTION PADA PRODUK PRO ISRAEL YANG DIBOIKOT MELALUI VARIABEL CUSTOMER SATISFACTION, CUSTOMER RELATIONSHIP MANAGEMENT, DAN BRAND EQUITY

NON FATMA ALKATIRI, -

Tujuan dari penelitian ini adalah untuk melihat seberapa besar pengaruh Digital Marketing terhadap Repurchase Intention pada produk yang terafiliasi dengan gerakan boikot, dengan melibatkan variabel mediasi yaitu Brand equity, Customer Satisfaction, dan Customer relationship management (CRM). Latar belakang penelitian...

Peran Digital Marketing dalam Mengembangkan Agribisnis

Alfi Ramadhanur Afdal · Chandra Ahmad Hadyana · Danyar Gustyadi

Abstract. The application of digital marketing to the marketing of agricultural products has a positive impact on the development of agricultural businesses. However, the marketing that has been carried out by Eptilu management via social media Instagram has not been fully optimal in attracting consumers and increasing...

Building an irresistible digital presence

Ana Cruz · Stelios Karatzas

Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing: A Systematic Review

Leonidas Theodorakopoulos · Alexandra Theodoropoulou

The integration of big data analytics in digital marketing has fundamentally transformed how organizations understand and influence consumer behavior. This systematic review explores the potential of big data to offer deep insights into consumer preferences and behaviors. The current literature on big data and consumer...

PLATEFORMES : UNE NOUVELLE LOGIQUE MARKETING ?

Stéphane Thion · Eric Martel

A une époque où le marketing mix est remis en question, parce que moins adapté au marketing des services et au marketing digital, la dimension marketing des business model de plateformes a été négligée dans la recherche académique. La question à laquelle nous essayons de répondre dans ce papier est la suivante : Le mar...

The Impact of the Digital World on the Buying Behaviour of Generation Z

Zuzana Rosnerova · Olga Ponisciakova · Eva Kicova · Mariana Strenitzerova

Background and aim: This study examines the impact of the digital world on the purchasing behaviour of Generation Z, with a specific focus on the Slovak context. While existing literature often analyses global or non-Slovak populations, this work provides a contextually grounded analysis of how digital exposure, online...