Buscador de Tesis y publicaciones académicas

Artículo 2026 Revisado por pares

Digital Marketing Innovation And Marketing Capability Moderating Effects On Sme Sales Performance

null Suparningsih · null Syahra · null Astil Harli Roslan

This study aims to analyze the influence of Digital Marketing Innovation on Sales Performance with Marketing Capability as a moderation variable in MSMEs in Kendari City. The study used a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS) on 165 MSMEs selected th...

economics and business social sciences

• PT Pustaka Cendekia Group
• DOI: 10.70292/pchukumsosial.v3i3.226

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Artículo 2024 Acceso abierto Revisado por pares

A STUDY OF DIGITAL MARKETING TRENDS IN INDIA

AKSHAY ANAND

In order to better understand the shifting landscape of digital marketing trends in India, the goal of this study is to conduct an analysis. Additionally, it provides insights on key changes and new practices that are having an impact on the industry. The purpose of this study is to analyze and evaluate significant tre...

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/ijsrem32517

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Artículo 2024 Revisado por pares

The Application of Digital Marketing in the Operation and Development of Pet Stores in China.

Meiqi Yuan

Pet stores have both opportunities and challenges as a result of the notable rise of the pet sector in China in recent years. Pet stores are increasingly using digital marketing techniques to successfully navigate this changing environment. The development and functioning of pet stores in China heavily depend on the us...

economics and business social sciences

• Dean & Francis Press
• DOI: 10.61173/49n6h624

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Publication 2026 Acceso abierto

Digital Marketing Course In Thrissur

Internship, Sreejith

Dotin Digital Academy offers expert-led Digital Marketing Course In Thrissur with 300+ successful placements. Learn SEO, Google Ads, SMM & Analytics from certified professionals at Thrissur’s leading Digital Marketing Academy.

social sciences education

• Zenodo
• DOI: 10.5281/zenodo.18857565

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Artículo 2025 Acceso abierto Revisado por pares

Influence of Digital Marketing, Influencer Marketing, and Brand Image on Make Over Purchasing Decisions

Yeni Fitriyah · Misti Hariasih

This study aims to determine the effect of digital marketing, influencer marketing, and brand image on the decision to purchase Make Over products. The approach used is quantitative with a survey method, through the distribution of questionnaires to 100 respondents who are Make Over users from Sidoarjo. The data collec...

media and communications social sciences Influencer Marketing digital marketing

• Universitas Muhammadiyah Sidoarjo
• DOI: 10.21070/ups.9646

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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Penerapan Digital Marketing dan Promosi Pada Perusahaan PT. Penawar Legenda Maju

null Fitri Maulida Husna · Nurbaiti Nurbaiti

In the rapidly developing digital era, digital marketing and promotional strategies have become the core of companies' efforts to achieve success and sustainable business growth. PT Penawar Legenda Maju (PLM), a leading network marketing company in Indonesia, has utilized digital marketing to achieve its business goals...

economics and business social sciences

• Universitas 45 Surabaya
• DOI: 10.30640/inisiatif.v3i1.1977

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Artículo 2024 Revisado por pares

Pelatihan Digital Marketing Bagi Pelaku Usaha Mikro Kecil Menengah (UMKM) dengan Facebok Ads

Andi Saehan · Muhammad Bobbi Kurniawan Nasution · Sri TriaNovie

The use of Facebook Ads in digital marketing training for MSMEs has become an important approach in improving digital marketing capabilities. Several trainings have discussed digital marketing strategies, including the use of Facebook Ads, to support MSME products so they can compete more effectively. This training aim...

4. Education

• Himpunan Dosen Gemilang Indonesia
• DOI: 10.58369/jpmg.v4i1.159

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Artículo 2023 Revisado por pares

Membuat Landing Page Untuk Meningkatkan Convertion Rate

Nirmala, Endar · Mulyati, Sri

Mata pelajaran Bisnis Digital terdiri dari beberapa elemen, salah satu diantaranya Digital Marketing. SMK Letris Indonesia 2 yang beralamat jalan Siliwangi Pamulang saat ini masih menggunakan kurikulum13, namun sudah mulai menuju ke kurikulum merdeka. Oleh karena itu pada kegiatan pengabdian kepada masyarakat ini sekol...

• KOMMAS: Jurnal Pengabdian Kepada Masyarakat
• English

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Other 2022

Digital Marketing Plan for Pho 17 OY

Bui, Chi

This product-based thesis focuses on the research and create a digital marketing plan for Pho 17 OY. Pho 17 OY is a small company in restaurant industry, located in the capital region of Finland. The implementation of digital marketing activities is the most weaknesses of the company that has effects on developing and...

strategies economics and business social sciences Degree Programme in Business Information Technology

• Finland
• English

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Artículo 2023 Acceso abierto Revisado por pares 3 citas

Penerapan Digital Marketing Untuk Mendukung UMKM Segigit Snack Di Kebumen

null Lusiana Rahmawati · null Maharani Ikaningtyas

This article discusses the application of digital marketing as a strategy used to support the growth of Segigit Snack Micro, Small and Medium Enterprises (MSMEs) in Kebumen. Using the right digital marketing strategies, such as content marketing, search engine optimization (SEO), online advertising, and social media, c...

economics and business social sciences

• Sekolah Tinggi Agama Buddha Nalanda
• DOI: 10.47861/jipm-nalanda.v1i3.310

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