Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto

EMPOWERMENT OF KARANG TARUNA THROUGH DIGITALMARKETING TO INCREASE BRANDING OF FISHING POND TOURISM IN PLUMBON VILLAGE, SIDOARJO

Amillia Kartika Sari · Amrina Rosyada AJ · Makhrus Minas Suhudi · Brayen Najoan · y 8 más

Background: Digital tourism marketing is an effort to promote and market an area or tourist attraction using digital media. Sidoarjo regency is one of the regencies in east java that has potential villages to become tourist villages, which is Plumbon Village. However, the potential and natural resources that support it...

H economics and business social sciences R

• Universitas Airlangga
• English

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Tesis (sin nivel) 2024

STRATEGI KOMUNIKASI PEMASARAN DIGITAL PADA RUMAH SAKIT UMUM MENTENG MITRA AFIA

WARDAH LUTFI, .

Rumah Sakit Umum Menteng Mitra Afia mengalami penurunan jumlah pasien pada masa COVID-19. Rumah Sakit Umum Menteng Mitra Afia perlu meningkatkan mutu layanan mereka untuk meningkatkan jumlah pasien. Penelitian ini bertujuan menjelaskan bagaimana pemasaran produk pelayanan jasa menggunakan strategi komunikasi pemasaran...

Manajemen Sumber Daya Manusia Komunitas Sosial, Ras dan Kelompok Manajemen Pemasaran Komunikasi

• English

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Artículo 2022 Acceso abierto Revisado por pares

Pengaruh Digital Marketing terhadap Usaha Mikro Kecil Menengah

Jane Phoebe · Roberto Amadeus Rivan Hadiwinoto · Rudya Marcellina · Wilbert Natanael · y 5 más

The purpose of this paper is to describe the effects of digital marketing strategies that the group has used to assist Mr. Chandra, the owner of Pempek Cek Ya with growing his online presence in the social media space. According to the interview that we have done, there is a large amount of room for improvement in the...

economics and business social sciences 8. Economic growth

• Prasetiya Mulya Publishing
• DOI: 10.21632/jpmi.4.1.66-77

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Artículo 2025 Acceso abierto Revisado por pares

SCALE UP MOBILE VEGETABLE VENDORS IN PALANGKA RAYA CITY THROUGH FINANCIAL LITERACY AND DIGITAL MARKETING MENTORING

Syamsuri Syamsuri · Solikah Nurwati · Okta Malinda · Sri Mujiarti Ulfah

This community service program aims to provide insight and knowledge about financial literacy, competitive pricing, sound financial management, how to hygienically and attractively package fish and vegetables, how to choose the right service and marketing strategies, and how to create technological innovations by follo...

economics and business social sciences

• Institut Pendidikan Nusantara Global
• DOI: 10.55681/devote.v4i4.5220

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Artículo 2023 Revisado por pares

Pendampingan Pemasaran Bisnis Katering Ibu-ibu PKK melalui Pemanfaatan Digital Marketing melaui Aplikasi WhatsApp Business di Dusun Petiyin Solokuro Lamongan

Zamroni Ishaq · Muhyidin Muhyidin · Eva Alifatur Rosida · Mufattikhatin Mufattikhatin · y 2 más

This activity started from the need for the PKK women's group, Petiyin hamlet, Takerharjo village, Solokuro sub-district, Lamongan district to develop catering activities into a business unit, the problem is that so far the PKK women's group has not carried out marketing activities in introducing their products, especi...

• Institut Pesantren Sunan Drajat Lamongan
• DOI: 10.55352/oppotunity.v1i2.780

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Publication 2025 Acceso abierto

THE IMPACT OF AI-DRIVEN PERSONALIZATION ON ENHANCING CONSUMER ENGAGEMENT IN DIGITAL MARKETING: AN EMPIRICAL ANALYSIS

AHMAD YOUSEF AREIQAT · TAMARA MAHMOUD RASHEED AL-QARUTY · AHMAD M. A. ZAMIL

Abstract In an increasingly competitive digital landscape, personalized marketing has rapidly become an important tactic for brands to connect with and keep hold of consumers. This study discusses the impact of personalization in online marketing fueled by AI—the impact of how current and ever improving AI algorithms p...

economics and business social sciences

• Zenodo
• English
• DOI: 10.5281/zenodo.15904833

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Artículo 2021 Acceso abierto Revisado por pares

Optimization of Digital Marketing Strategy with Implementation of SOSTAC Method

Jesi Irwanto · Wahyuning Murniati · Anisatul Fauziyah

Purpose: This training aims to develop digital marketing strategies for pesantren cooperative business entities as one of the efforts in countering the impact of the COVID 19 Pandemic.
 Design/methodology/approach: Qualitative phenomenological approach is this research approach where in the process of data collect...

SOSTAC HF5001-6182 physical sciences Business

• Narotama University
• DOI: 10.29138/ijebd.v4i6.1532

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Artículo 2023 Acceso abierto Revisado por pares

EFFORTS TO REACH A WIDER MARKET OF SMEs THROUGH DIGITAL MARKETING WITH ATTRACTIVE BRANDING PACKAGING METHODS IN TUJUNGSARI VILLAGE

danny kurniawan · Ilham Naufal Ramadhan · Amat Sukani · Rozikin Rozikin · y 4 más

This community service aims to increase economic value as well as reach the MSMEs market through digital marketing in Tunjungsari Village, Siwalan District, Pekalongan. This community service uses explanation, discussion and practice methods. The explanation method is carried out by conveying material related to digita...

economics and business social sciences

• Sekolah Tinggi Agama Islam Syubbanul Wathon M...
• DOI: 10.61136/r5yd3833

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Tesis de maestría 2021 Acceso abierto

The Readiness of the Norwegian Maritime Industry for Implementation of Marketing Automation

Måseidvåg, Marcus Vestnes · Brungot, Katherine Lindsay

New technology has driven marketing into becoming entirely digital, and companies must therefore implement new digital marketing tools to stay in the game. One new digital marketing tool that has received a lot of attention by marketers is marketing automation (MA). This is because it can create and deliver personalise...

economics and business social sciences

• NTNU
• English

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Artículo 2026 Revisado por pares

Navigating Digital Transformation: The Moderating Role of Dynamic Capabilities in Transforming Subjective Norms into E-Marketing Adoption in Zanzibar’s Tourism SMEs

Ame, Hilal Maabad · Tegambwage, Amani Gration · Mbura, Omari Khalifa

In light of the digital transformation in the tourism sector and the low rate of e-marketing adoption among small and medium tourism enterprises (SMTEs), this study aims to examine the impact of subjective norms on e-marketing adoption among SMTEs in Zanzibar, with dynamic capabilities as a moderator. Data were collect...

Digital transformation Subjective norms Tourism SMEs (SMTEs) Dynamic capabilities

• African Journals Online (AJOL)
• DOI: 10.4314/ajmr.v33i1.8

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