Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto

A COMPREHENSIVE REVIEW ON E-MARKETING IN PHARMACEUTICAL INDUSTRY IN INDIA

Preeti Yadav · Dr. Yasir Arafat Elahi

The pharmaceutical industry has witnessed a transformative shift with the advent of digital technologies, giving rise to the prominence of e-marketing strategies. This review paper explores the landscape of emarketing within the pharmaceutical sector, examining the diverse strategies employed by companies to navigate t...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.20054823

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Artículo 2023 Acceso abierto Revisado por pares

How should we monitor marketing foods to children for their better eating habits?

Gregório, Maria João

Abstract There is unequivocal evidence that childhood obesity is influenced by marketing of foods and non-alcoholic beverages high in saturated fat, salt and/or free sugars (HFSS). Furthermore, there is convincing evidence that HFSS marketing in traditional media has detrimental effects on children's eating and eating-...

2. Zero hunger medical and health sciences clinical medicine Health sciences, Medical and Health sciences

• Oxford University Press (OUP)
• Portugal
• English
• DOI: 10.1093/eurpub/ckad160.435

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Artículo 2025 Acceso abierto Revisado por pares 5 citas

Marketing Challenges in Entrepreneurship: Perspectives from Business Students

Anas Al-Fattal

This study explores the marketing challenges perceived by aspiring entrepreneurs, focusing on undergraduate business students’ perspectives. Drawing on an empirical qualitative approach, this research utilizes data from semi-structured interviews with 31 students at a midwestern U.S. university to examine key barriers...

entrepreneurial marketing HF5549-5549.5 economics and business social sciences

• MDPI AG
• English
• DOI: 10.3390/merits5010007

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Artículo 2023 Revisado por pares

DEVELOPMENT OF STRATEGIC MARKETING IN THE CONTEXT OF DIGITALIZATION OF THE RUSSIAN ECONOMY

Autoría no especificada

Исследование раскрывает особенности развития стратегического маркетинга в условиях цифровой трансформации российской экономики. Авторами определена сущность стратегического маркетинга, охарактеризованы основные принципы реализации. Проведены анализ и оценка динамики развития цифрового маркетинга в мировой и российской...

economics and business social sciences

• INTERECONOM Publishing
• Russian
• DOI: 10.34925/eip.2023.150.1.034

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Tesis (sin nivel) 2026

ANALISIS CONTENT MARKETING, EWOM, DAN BRAND IMAGE DALAM MENDORONG CUSTOMER TRUST DAN PURCHASE DECISION PADA LAYANAN KONSULTASI KESEHATAN DIGITAL

SYADELA NOVITASARI, .

Tujuan dalam penelitian ini guna melakukan analisis perihal pengaruh content marketing, EWOM, dan brand image terhadap customer trust dan purchase decision pada layanan konsultasi kesehatan digital Halodoc. Metode berupa kuantitatif kasualitas menjadi metode yang diterapkan dalam penelitian ini. Teknik yang diterapkan...

Perilaku Konsumen economics and business social sciences Manajemen , Business

• English

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Artículo 2026 Revisado por pares

The role of influencer marketing in building brand awareness in the digital era: A case of Airtel Tanzania

Nyamwanji, Lidya

This study examined the role of influencer marketing on brand awareness, using Airtel Tanzania as a case study. The research focused on three key dimensions of influencer marketing: influencergenerated content, audience engagement, and the role of social media platforms. Using a structured questionnaire given to a samp...

media and communications social sciences

• Tanzania Marketing Science Association
• English

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Artículo 2025 Revisado por pares

EVALUATION OF THE EFFECTIVENESS OF MARKETING CAMPAIGNS IN BANK DIGITAL CHANNELS: ATTRIBUTION METHODS, A/B TESTING, UPLIFT MODELING

Maksym Zdorovyi

In the digital era, retail banks increasingly rely on online channels to market products and engage customers. Whether promoting a new credit card, encouraging loan applications, or onboarding users to a mobile banking app, banks invest heavily in digital marketing campaigns.

• P.C. Publishing House
• DOI: 10.36074/logos-28.11.2025.005

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Artículo 2023 Acceso abierto Revisado por pares

EMPOWERMENT OF KARANG TARUNA THROUGH DIGITALMARKETING TO INCREASE BRANDING OF FISHING POND TOURISM IN PLUMBON VILLAGE, SIDOARJO

Amillia Kartika Sari · Amrina Rosyada AJ · Makhrus Minas Suhudi · Brayen Najoan · y 8 más

Background: Digital tourism marketing is an effort to promote and market an area or tourist attraction using digital media. Sidoarjo regency is one of the regencies in east java that has potential villages to become tourist villages, which is Plumbon Village. However, the potential and natural resources that support it...

4. Education economics and business social sciences 8. Economic growth

• Universitas Airlangga
• DOI: 10.20473/dc.v5.i1.2023.16-23

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Artículo 2021 Acceso abierto Revisado por pares

Pengenalan Digital Marketing, Pelatihan Sosial Media Dan E-Commerce Dan Merancang Konten Pemasaran Yang Baik Bagi Pelaku Usaha Umkm Di Yayasan Amal Bakti Sudjono Taruno Baki Sukoharjo

Wijiastuti, Sri · Darmaningrum, Kurniawati · Widodo, Zandra Dwanita

Pertumbuhan untuk industri e-Commerce di Indonesia diprediksi dapat mencapai sebesar US$ 130 miliar pada tahun 2020. Pertumbuhan industri e-commerce per tahun yang dapat mencapai 50 persen dan ditambah dengan pengguna smartphone yang terus bertumbuh merupakan peluang yang sangat besar untuk pelaku UMKM dalam meningkatk...

economics and business social sciences

• Universitas Pamulang
• DOI: 10.32493/jpdm.v1i4.13483

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Artículo 2025 Revisado por pares

THE RISE OF PHYGITAL MARKETING: HOW BRANDS ARE MERGING PHYSICAL AND DIGITAL EXPERIENCES FOR CUSTOMER ENGAGEMENT

Neha Sukheeja · Poonam Shekhawat

The rapid evolution of digital technologies has led to the emergence of "Phygital Marketing," a strategic blend of physical and digital experiences designed to enhance customer engagement. The term 'phygital' represents a seamless integration of physical and digital experiences, leveraging innovative technologies such...

economics and business social sciences

• Inspira
• DOI: 10.62823/ijira/05.01.7194

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