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In 2026, digital competition is stronger than ever. Businesses are no longer competing only with local companies but with brands across the country and even globally. Customers rely on search engines, social media platforms, and online reviews before making purchasing decisions. In this evolving landscape, partnering w...
Desak Putu Eka Mariyani · I Made Artana · Helmi Syah Alam
<p><em>Digital Marketing is an attempt to market a service using social media with the aim of increasing the number of patient visits. The hospital needs to ensure that it is doing everything it can to implement the strategy. This study aims to determine the marketing strategies used by hospitals to increase the number...
Objective: The aim of this research is to identify and analyze the influence of digital marketing, product quality, and brand image on purchasing decisions for Sari Roti among Muhammadiyah University Jember students. By understanding these factors, it is hoped that it can contribute to the development of a more effecti...
Abdul Ghofar · Wuri Cahya Handaru · Muhammad Faisal Riza · Khoirul Umam · y 7 más
Purpose — The objectives of this research are (1) to create digital marketing strategies using SWOT analysis, (2) to create information channels as digital marketing media using websites, and (3) to strengthen the image and governance of BUMDes Mitra Sejati of Kucur village, which has managed several business units and...
null Desak Ayu Sriary Bhegawati · null I Made Perdana Skolastika · null Ni Made Satya Utami
MSMEs in Jatiluwih Village still manage finances traditionally and have not utilised digital technology to market their products. The strategy of strengthening MSMEs in Jatiluwih Village through financial management and marketing digitalisation is very important. MSMEs in Jatiluwih Village can improve the efficiency an...
With the rapid development of China’s economy, the proportion of people’s disposable income is increasing. The consumption of daily necessities is increasing day by day. The traditional marketing channels of the existing clothing industry have been difficult to meet the development needs of clothing enterprises and con...
economics and businesssocial sciencesengineering and technology
Este artículo tiene como objetivo analizar sistemáticamente la literatura sobre la relación entre la estrategia de marketing digital y los resultados financieros de las pymes. Este estudio está fundamentado en la adopción del marketing digital y como esto contribuye en el rendimiento financiero de las empresas. La meto...
economics and businesssocial sciencesPequeña y mediana empresaMercadeo en Internet
Zhansaya Abildaeva · Raissa Uskenbayeva · Zhuldyz Kalpeyeva · Aizhan Kassymova · y 1 más
The article considers that the digital transformation of Kazakhstan's agro-industrial complex has created an urgent need for scientifically grounded methods that can optimize marketing strategies under conditions of resource limitations, production seasonality, and heterogeneous consumer behavior. Existing approaches o...
Artificial Intelligence and Machine LearningComputer Science and Mathematics
The rapid development of digital technology has transformed the marketing environment, with social media platforms becoming an important channel for communication between businesses and consumers. Social media marketing enables organizations to promote products, share information, and engage with customers in a more in...
Lehto, Sissi · Alexander, Matthew · McLean, Graeme · Jaakkola, Elina
Digitalisation and advancements in technology are fundamentally changing B2B relationships (Obal & Lancioni, 2013; Hofacker et al., 2019). Supplier-buyer relationships are increasingly computer-mediated and dependent on technology (Obal & Lancioni, 2013; Pagani & Pardo, 2017), and an increasing number of touchpoints ac...
HF5410economics and businesssocial sciences8. Economic growth
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