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I Gede Bayu Wijaya · Ni Nyoman Suli Asmara Yanti · Indah Suprabawati Kusumanegara · Ni Kadek Ayu Wianjani
Abstrak: Tujuan kegiatan pengabdian kepada masyarakat dengan memberikan pelatihan peningkatan usaha mikro kecil dan menengah (UMKM) melalui e-marketing adalah (1)memberi pemahaman pentingnya e-marketing,(2) memperkenalkan berbagai aplikasi yang dapat digunakan pada e-marketing, (3) mempraktekkan penjualan menggunakan e...
This presentation outlines a structured framework for digital marketing training focused on employability and practical skill development. It includes modules on search engine optimization (SEO), paid advertising, social media strategy, and content marketing. The framework emphasizes execution-based learning, industry...
digital marketing course indiagoogle ads training indiapay per click advertisingsocial sciences
Putri Ekaresty Haes · Elizabeth Elizabeth · Luckhy Natalia Anastasye Lotte · Abdurohim Abdurohim · y 1 más
The purpose of this research study is to analyze rebranding, repackaging, and digital marketing for micro, small, and medium business owners in Indonesia. This study uses a qualitative method with data collection through interviews and focus group discussions with Indonesian Micro, Small, and Medium Business Owners. Th...
This article examines the issues of effective formation of marketing strategies of insurance companies in the context of modern digital technologies. In the context of digital transformation, modern methods of selling insurance services and developing relationships with customers have been analyzed. As a result of the...
Wu Xiao - · Liu Quanliang - · Yao Huanli - · Srikrishna Banerjee -
The integration of digital technology has become essential for both markets and society, leading to the emergence of digital transformation as a crucial aspect of business innovation. Nevertheless, the process of digital transformation is intricate, and organizations continue to face challenges in comprehending and eff...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
This study examines the combined impact of digital marketing, strategic location, brand equity, and price perception on consumer purchasing decisions in the furniture industry, specifically at Mebel Mandiri. By integrating digital transformation and behavioral economics, it provides insights into consumer decision-maki...
he article substantiates the necessity of forming a digital marketing strategy as a regulatory document integrated into the educational institution's development strategy. Digital transformation measures at the level of the Ministry of Education of Ukrain
The purpose of the study: To develop proposals for improving the effectiveness of digital marketing tools at UE "Gomel Branch of the Belarusian Chamber of Commerce and Industry".
ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические наукиeconomics and businesssocial sciences
The article reveals the essence of innovative marketing as a modernized model of organizing marketing activities, oriented towards digitalization, analytical technologies, and advanced communication approaches. It is established that the key elements of innovative marketing include systematic study of consumer needs, t...
The concept of integrated marketing, both at the global level and at the micro, small and medium enterprise level, requires every activity to be able to adapt to customer needs and desires. Not only from what they give to their customers, but also from what they give to the people who work in that organization. The met...
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