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This article analyzes the loyalty and brand trust through applying digital marketing strategies and offering some improvements to get highly satisfied customer profile. This article also shows how educational centers are implementing digital marketing tools like SMM, Google Analytics and Ads to drive customer demand an...
Digital marketing has become a critical tool for financial institutions aiming to stay competitive in an increasingly digital world. This approach leverages technologies such as social media, search engine marketing, content generation, and data analytics to reach targeted customer segments with personalized financial...
In the contemporary marketing environment, companies increasingly combine traditional and digital communication channels in order to achieve a greater impact on consumer behavior. In this context, the concept of media synergy is of particular importance, implying that the combined use of multiple media can produce a st...
This research purpose is to investigate and analyze social media optimization strategies in the context of digital marketing to increase brand awareness and consumer interaction. The research method used is a qualitative approach with a case study approach to gain an in-depth understanding of effective practices in soc...
Morais, Elisabete Paulo · Cunha, Carlos R. · Sousa, João Paulo
Para identificar os temas mais frequentemente desenvolvidos na área do Big Data e Marketing Digital desenvolveu-se uma análise quantitativa em dezembro de 2020. Esta análise foi focada numa primeira fase em 750 publicações e posteriormente em 67 publicações sobre Big Data e Marketing Digital da base de dados Scopus. Um...
Building marketing communications is certainly one of the important aspects that must be considered in doing business. However, in communicating also needed a good strategy to support this success. This is also driven by the times that make business people must be able to take advantage of communication facilities both...
Success in digital marketing isn’t only for big companies with lots of money. In fact, small businesses often have a special edge online. The rapid shift towards digitalization has changed how businesses work, leading new companies to create smart services that help customers grow their businesses. But as, technology a...
The advancement of digital technology presents opportunities for micro-enterprises to enhance their marketing efforts through social media platforms. This community service program focuses on the digitalization of marketing via Instagram as a strategy to expand market reach and improve the competitiveness of rengginang...
The topic of the bachelor's thesis is "Analysis of digital marketing communication of the brand "Pols”. The aim of the bachelor's thesis is to research and find out what social networking activities are created and published by the brand “Pols” in order to attract the audience and promote its involvement. The theoretic...
media and communicationsDigitālais mārketingssocial sciencesZīmols
In 2025, digital marketing has evolved into a sociocultural phenomenon that reshapes consumer identity, belonging, and interaction. This article explores the intersection of contemporary sociology and digital marketing, particularly through social media platforms, highlighting how consumption has transformed into a per...
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