Buscador de Tesis y publicaciones académicas

Legal Implications of Strategic Marketing: Navigating Compliance in a Digital Age

hibanan adiid

In the contemporary digital age, businesses are continually developing new strategies to gain a competitive edge. However, these strategies often give rise to complex legal concerns associated with consumer protection, data privacy, advertising regulations, and intellectual property rights. This paper delves into the l...

THE NEED FOR DIGITAL MARKETING IN THE SYSTEM IN HIGHER EDUCATION

Ruziyeva, Shaxlo

The article reveals the role and importance of digital marketing research in the development of the activities of higher educational institutions of our country. The article also presents author's approaches to conducting digitized marketing research based on the study of the scientific work of foreign scientists on pr...

Utjecaj digitalnih medija na odabir turističke destinacije

Čočaj, Teuta

Marketing turističke destinacije je danas postao izuzetno važan. Destinacijske menadžment organizacije ulažu značajno vrijeme, trud i sredstva kako bi napravile uspješne marketinške kampanje koje imaju svrhu graditi pozitivan imidž i marku (brand) turističke destinacije s ciljem privlačenja što većeg broja ciljanih seg...

individual assignment

Caroline Meyka

E-business strategy and implementationTeknologi merupakan sebuah perkembangan yang berkembang setiap harinya dan memudahkan kegiatan masyarakat. Teknologi sendiri berkembang di berbagai bidang, salah satunya adalah bidang digital. Teknologi juga sudah menjadi sebuah kebutuhan sehari-hari, contoh teknologi digital adala...

Strategic Digital Marketing Innovation for Sustainable Growth of Traditional Food MSMEs in Indonesia

Ardhitya Alam Wiguna · Aditya Nizar Al Ardi · Dinu Saadillah · Financia Mayasari · y 3 más

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, many face challenges in maintaining competitiveness, particularly in the traditional food sector. One example is the Putri Madu Cassava Tape Business in Jember Regency, East Java, which has experienced a decli...

Recognizing Surreptitious Influence in Digital Marketing through Consumer Persuasion Defense: A Psychological Prospective

Hamid Mahmood · Lilian Anthonysamy · Abdul Rauf · Muhammad Mohsin · y 2 más

The proliferation of surreptitious digital marketing tactics has transformed consumer persuasion into a less visible yet more pervasive phenomenon, marking a paradigm shift in contemporary marketing communication. Therefore, this study examines the impact of covert digital marketing on consumer persuasion defense, medi...

The Impact of Artificial Intelligence on Digital Marketing Performance: Evidence from Emerging Markets

Kalyanasundaram M · Madanraj P · Dr. Anuradha C A

This study examines the impact of Artificial Intelligence (AI) on digital marketing performance in emerging markets. As businesses increasingly adopt AI-driven technologies such as predictive analytics, automation tools, and personalized recommendation systems, understanding their influence on marketing outcomes has be...

Análisis de estrategias de marketing digital para los emprendimientos de repostería en Guayaquil

Muñoz Contreras, Alejandra Stephania

En este estudio se busca examinar las estrategias que usan los pequeños emprendimientos de repostería en el sector de Guayaquil, esta indagación será provechosa para las pequeñas sociedades que tienen un manejo de tecnología como redes sociales/página web como instrumento transformador para perfeccionar las ventas ante...

Skaitmeninės rinkodaros komunikacijos priemonių parinkimas atsižvelgiant į vartotojo elgsenos etapus

Dubraitė Manaikaitė, Justina

Digital marketing communication is one of the most pressing subjects in marketing development today. For any company seeking to effectively implement digital marketing in its business, it is crucial to choose the right communication tools for communicating with consumers. This makes the identification and evaluation of...

How and When Do Digital Marketing Capabilities Pay Off for Firms? The Role of Marketing Agility and Service Innovation

Ronnie Figueiredo · Gomaa Agag · Anish Yousaf · Mohammad Soliman