Buscador de Tesis y publicaciones académicas

Marketing Plan for Mrs. Lemon Yoga- Café

Luna Hernández, Montserrat

The thesis was commissioned by Mrs. Lemon Yoga-Café, a small lifestyle business located in Lisbon, Portugal, that has a blended concept of a yoga studio and a café. The purpose of the thesis was to develop a marketing strategy that would boost the company’s visibility, improve the engagement with their audience, and su...

ASSESSING THE USE OF E-MARKETING IN SYRIAN ISLAMIC BANKS

Mahmoud Alkhares

The development of e-business and digital technologies opens up new opportunities for the promotion of financial products and services, including in the field of Islamic banking. At the same time, for Syrian banks, especially those operating on Shariah principles, the use of electronic marketing tools (electronic adver...

Marketing Digital en la industria del entretenimiento musical

Luis Sánchez-Saritama · Gloria Ramírez-Meza · Ernesto Novillo-Maldonado

En el Ecuador las empresas u organizaciones han implementado el uso de las herramientas que existen dentro del marketing digital para realizar mejorías en el estilo de la comunicación y de la interacción con sus clientes potenciales y sus posibles futuros clientes. El marketing digital en el mundo musical ha permitido...

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Autoría no especificada

Impact of Social Media Marketing on Consumer Purchase Decisions in India

Anuj Dubey

Abstract Social media has emerged as a transformative marketing tool in the Indian consumer market, where platforms like Instagram, YouTube, and Facebook shape consumer perceptions and decisions. This study investigates the impact of social media marketing—particularly influencer campaigns, personalized content, and em...

The Role Of Digital Marketing In Enhancing Customer Engagement For Social Media–Based Local Entrepreneurs

Hendri Sudarso · Lukman Hakim · Ricardo Indra · La Mani

This study examines the effect of digital marketing on customer engagement among Micro, Small, and Medium Enterprises (MSMEs) in Bengkalis Regency. Specifically, it investigates how social media marketing, content marketing, and online customer interaction influence behavioral and emotional engagement. A quantitative a...

FACEBOOK AS A DIGITAL MARKETING PLATFORM USED BY THE PRIVATE HIGHER EDUCATION INSTITUTIONS (HEIs) IN LAGUNA, PHILIPPINES

Deobela F. Fortes · Adoree A. Ramos

This study assessed the performance of the HEIs’ marketing campaigns using Facebook as a platform based on the enrolment funnel in terms of gaining visibility, converting prospects to leads, convincing the student to apply, and convincing the student to enrol. The challenges encountered by the marketing managers with t...

HOW SENIOR B2B MARKETING MANAGERS USE ORGANIZATIONAL INTERVENTION TO REINFORCE THE ORGANIZATION’S DIGITAL NETWORK AND INCREASE RESOURCE CAPABILITY

Yang-Im Lee · Peter Trim

Marketing Digital em Pequenas Empresas

Deborah Lyssa Barnabé dos Santos · Raquel Silva Queiroz · Tássia Patrícia Silvia do Nascimento

Corporate Digital Excellence: SEO and Social Media Leadership in Hyderabad 2026–2027

Seo, Sanbrains

In today’s competitive online world, businesses must go beyond basic promotion to stay ahead. As we move into 2026, the digital space is becoming more advanced, data-driven, and customer-focused. This is why many brands are turning to professional Digital marketing companies in Hyderabad to strengthen their online pres...