Buscador de Tesis y publicaciones académicas

Navigating the Marketing Landscape: Artificial Intelligence and Big Data Role in Digital Marketing

Abdullah Hamamah · Basheer Al-Haimi · Wesam Tajuri

The E-sports event marketing strategies based on the marketing mix theory of 4Vs

Junlin Deng

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Autoría no especificada

The Effect of Digital Marketing Activities on Purchase Decisions Through Electronic Word of Mouth (e-WOM) on Tiktok Platform

Nurazizah, Athifa Rahma · Salya, Aditya · Rafiah, Jurnia Khafidhatur · Sudarsono, Rachmat

The rapid growth of the internet has revolutionized marketing, making it more efficient through the use of digital technologies. Digital marketing is now believed to influence consumer purchasing behavior at cafes in Bandung. This study aims to examine the impact of digital marketing activities, specifically Marketing...

A QUANTITATIVE STUDY ON THE ORGANIZATION OF MARKETING ACTIVITY IN ROMANIAN ENTERPRISES

Andra-Emanuela CHIOREAN (PLEȘA) · Raul Ionuț RITI · Laura BACALI

This paper presents the results of a quantitative study on the organization of marketing activity in Romanian enterprises. The research investigates key aspects such as marketing structure, human resources, budgets and types of marketing activities carried out. Particular attention is given to the implementation of dig...

Implementing B2C Marketing: case Ylä-Kainuun Puutuote Oy

Lehtonen, Santeri · Tornberg, Tero

This thesis was commissioned by Ylä-Kainuun Puutuote Oy. The objective of this thesis is to implement B2C-marketing using the SOSTAC-model, for a com-pany that has not done marketing before. The theoretical part of this thesis can be divided into two sections, first section relating to digital marketing and the digital...

RETRACTED: Energy Efficient Digital Omnichannel Marketing Based on a Multidimensional Approach to Network Interaction

Sergey Evgenievich Barykin · Sergey Mikhailovich Sergeev · Vyacheslav Vasilyevich Provotorov · Kristina Konstantinovna Lavskaya · y 2 más

Digital Omnichannel marketing is viewed the answer to future marketing however, the concept is mired with problems related to the energy and carbon footprinting. Therefore, this study proposed energy efficient network of a complex topology of data access and marketting, where the nodes function as an objects with uniqu...

Leveraging Strategic Digital Marketing toward Small Business Utilization

Ernesto D. Sarmiento, Jr.

This study delves into Advertising as a crucial tool for businesses to promote products or services and achieve income. Traditional advertising channels, such as print ads, television, and radio, have been used to encourage prospects to purchase products or services. However, with the advent of modern technology, tradi...

Penggunaan Digital Marketing Dalam Pembangunan Desa Wisata Catur Kintamani, Bangli

I Wayan Ruspendi Junaedi · I Gusti Bagus Rai Utama · Dermawan Waruwu

ABSTRAKPermasalahan yang ditemukan bahwa (1) Belum tersedianya pusat informasi tempat wisata, (2) Belum terintegrasi wilayah untuk dapat dijadikan sebagai potensi wisata. (3) belum adanya pusat pembuatan konten menarik mengenai promosi budaya, produksi pertanian, dan wisata. (4) Belum ada pengelolaan digital marketing...

Integration of Fintech and Digital Marketing in Optimizing Accounting Operations and Management Accounting

Hassan Ali Al-Ababneh · Arwa H. Amoush · Ali Ra’ed Alshawawreh · Maher Ibrahim Tawdrous · y 1 más

This study aims at assessing how accounting processes and management accounting can be optimized using fintech products and digital marketing. The topicality of the matter is predetermined by the intensive growth of the fintech platform, the growing significance of the channel of digital interaction with the customer,...