Buscador de Tesis y publicaciones académicas

Analysis of the Influence of Digital Marketing, Price, Product Quality on Purchasing Decisions of Batik Arkanza Consumers

null Fathdila Fethikasari · null Juni Kristanto

This study analyzes the influence of digital marketing, price, and product quality on consumer purchasing decisions of Batik Arkanza in Surakarta. The background shows that digital transformation encourages traditional batik MSMEs to strengthen their online presence while maintaining a balance between price and perceiv...

A inserção do marketing digital para vendas de imóveis nas imobiliárias de São Paulo: Estudo de Caso

Silva, Elisa Santos da · Silva, Gabriela Mariano da · Alves, Jullia Vieira Morais · Silva, Lea Paz da · y 1 más

Este artículo abordará la inserción del marketing digital orientado a la venta de inmuebles en inmobiliarias de São Paulo. El marketing digital implementado en las inmobiliarias tiene como objetivo cambiar las estrategias de venta, permitiendo que el mercado inmobiliario se comunique de la mejor manera posible con sus...

Platform Capitalism and Uneven Digital Transformation: Organizational Constraints in Social Media–Based Property Marketing in Indonesia

Fajar Pasaribu · Mohammad Mutohar

This study examines platform capitalism and uneven digital transformation in social media–based property marketing in Indonesia, focusing on organizational constraints that shape marketing practices. While digital transformation is often framed as a linear path to efficiency and increased sales, this study argues that...

DEVELOPMENT AND ESTABLISHMENT OF INTEGRATED INTERNET MARKETING IN THE CONDITIONS OF THE DIGITAL ECONOMY

Kateryna LUKHANINA

Abstract. Objective. This article aims to reveal the essence, determine the establishment peculiarities of the integrated Internet marketing concept, and justify its place among other approaches to the marketing theory development. Methods. The theoretical, methodological, and practical basis of the research was the fu...

PLAN DE MARKETING DIGITAL PARA INCREMENTAR LAS VENTAS. CASO DE ESTUDIO FERRETERRÍA

Ing. Karla Elizabeth Orozco Escobar · Edison Oswaldo Toapanta Mendoza · Erika Lucía González Carrión · Dany Alexander González Aguilera

En un ambiente de cambios tecnológicos las empresas necesitan del marketing digital para mantener relaciones comerciales a través de generar valor y satisfacer necesidades. Pensar en restringir la aplicación de estrategias de mercadeo en un ambiente digital, provocaría una reducción en las ventas, limitaría su crecimie...

HYBRID MARKETING STRATEGIES IN SMEs: A PRISMA BASED SYSTEMATIC REVIEW ON MARKET AND ENTREPRENEURIAL ORIENTATION ON SUSTAINABLE COMPETITIVE ADVANTAGE

Natalia Magdalena R Mamulak · null Adri Gabriel Sooai · null Agustinus Haryanto Pattiraja

Small and Medium Enterprises (SMEs) are vital to global economic growth, particularly in Southeast Asia, and significantly contribute to GDP and employment creation. However, financial, human, and technological constraints often hinder their marketing capabilities. The accelerating pace of globalization, rapid digitali...

Quantitative Analysis of Competencies from Glassdoor Job Descriptions: Digital Marketing Versus Traditional Marketing Positions

Serhiy Bobrytskyy · Václav Stříteský

Ausblick: So geht es in Zukunft im Marketing weiter und darauf sollten Sie sich einstellen

Claudia Bünte

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

Fouskas Konstantinos · Oikonomidis Theodoros · Anna-Maria Zaroulia · Vlachopoulou Maro · y 1 más

Meningkatkan Pemasaran Produk Melalui Digitalisasi Konten pada UMKM Camilan Brand Asaa Arpik

null Agus Rahmat Santoso · null Nizar Fahmy Maulana · null Sudarmiatin Sudarmiatin · null Yuli Soesetio

This community service activity aims to improve the digital marketing capabilities of the ASAA Arpik snack MSME through the digitization of content on various digital platforms. The activity partner is the ASAA Arpik MSME owned by Siti Zulaikah located in Sukosari, Gondanglegi, Malang. The main problems faced by the pa...